Strategy

Olam Agri Launches Tasty, New Crown Spaghetti Variance

Crown Flour Mill (CFM) Limited, the wheat milling and pasta business of Olam Agri in Nigeria, has unveiled a new addition to its product range—Crown Thick Spaghetti—at a vibrant...

Three (3) ways to create value and ensure retention – Kenny Bakare, SSA on Grassroots Empowerment, Lagos State Government

Product and service obsession can be a trap that limits what your offerings eventually deliver at usage or...

VR 1820 Awarded Best Quality Brandy Brand in Nigeria

Vecchia Romagna (VR) 1820, a leading Italian brandy distributed in Nigeria by Fidossi Wines and Spirits, underlined its...

Five (5) Ways to Boost Your Small Business’ Productivity

How much you can get done with the least available resources can determine how smooth your trip to...

To help your business stay competitive, strengthen your assets!

A superior internal capacity provides a strong platform for market competitiveness. This is where business sustainability gains a...
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Three [3] simple ways to pitch your products in 3 minutes

Business is about making connection. Enlarging the sales pool is done through meeting and connecting with people. However, people hardly have the patience to...

Seven [7] steps for creating an effective marketing plan for your business

Plans serve as guide to a definite purpose. It is risky to approach a business or project in a hazard manner. To knit tasks...

Three [3] competitive strategies to give your business a sure-footing

Competition is at the core of capitalism. Seriously, that won’t change anytime soon. Rather it is going to continue to grow intense. It is...

Five [5] ways to stimulate team belief and max energy to achieve market objectives

It takes as fewer as one divisive or odd team member to weaken any organised initiative, as it requires one mere unmotivated employee to...

How to escape viral marketing fads

Viral marketing strategies succeed where there are first context and consistency. No product or services can thrive on being spoken about briefly, and then forgotten....

Three [3] factors that will determine your success in negotiation encounters

Herb Cohen, a North American professional negotiator, said the real world is a ‘giant negotiating table’. Well, it seems that table contains a single...
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