Strategy

Growth in Consumer Testimonial Campaigns: Three (3) Ways to Flow with Trend

Consumers seem to be wary of being assaulted by ad claims that seem distant from reality. Brand messaging and smart graphic designs are being consciously screened for credibility. It...

Building brands beyond media influencers: Three (3) ways to build lasting connections, relationships

The urge to drive a brand or product through massive influencer spending continues to blind businesses to reality....

A Commitment to Excellence, Hard Work, Integrity, the Hallmark of Business – Bartholomew Egbochie

Bartholomew Egbochie is the CEO of ATCO Homes, a fast-rising Nigerian real estate company. Egbochie’s testimonials reveal exceptional...

The Science of Getting Rich – Wallace

To become rich, you have to make a conscious effort and follow certain natural laws. These are the...

The Financial Truths No One Tells You in Your First 2 Years of Entrepreneurship

By Hope Horner When I first started my business, I approached budgeting with the optimism of someone who hadn't...
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Five [5] key motivations presently driving consumers decision

Consumers are always shifting preference. The onus is on businesses to keep readjusting strategies to keep in touch with evolving market behaviours which capture...

‘Lay-off a loser’s way out’, Carey Smith, Big Ass Fans founder, tells businesses

Lay-off is one of the first recourse for businesses during recession. But one notable founder thinks it is not worth it. During a virtual...

Do you want to launch a new product? This is how to navigate a crowded market

Except you are creating new markets through rare innovation, you will have to compete for space in an existing one. Competing for space in...

How to build a customer base and sustain recurring revenue

Building a customer base and securing future recurring revenue demand effective strategy to lure and sustain target. A business often begins by spreading words about...

Three [3] tactics to deploy when consumers are not pulling behind your buzz

This is no farce. There are times when top of mind doesn’t transform into ‘top of wallet’. You wince, you shriek, “Isn’t anyone taking...

A drive for excellence: Three [3] ways to raise team effort

A drive for excellence is necessary to sustain any competitive advantage. Excellence simply means ‘surpassing ordinary standards’. Although that may sound tricky, it goes...
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