Winning through conversation: How brands can leverage this tough period
Consumers are presently hurting, and businesses are being placed on a precipice. However, this tough time presents an opportunity for sensitive brands to outbid...
Three (3) ways to build and leverage product names to expand a business sales funnel
Building a business is a lot of work. Heck, sure you can identify with that. But the whole sweat and stress of a marketing...
Julius Berger Plc’s diversification into oil & gas and agro-processing: Two (2) critical lessons for small businesses
Business is a continuous quest for survival. Tripping up is no option. The new diversification direction of Nigeria’s top construction firm, Julius Berger Plc,...
Three (3) ways businesses can make the best of the media
Businesses need to get words out about products. They need to engage with critical stakeholders comprising segments within and outside the organisations. As well...
Whoever understands the Customer better, wins!
The reality in product development has not changed a bit: output is almost always equal to input. Product or service success depends on the...
Your business is as valuable as the experience customers derive at contact
Experience stimulates action. Consumers don’t take useful actions until they have been made to touch, smell, or feel some stimuli that resonate with their...
