Strategy

Three (3) ways to move from Identity Crisis to accurate positioning

Many businesses struggle to get positioning right. They keep tweaking benefits promoted by the competition, tuning into the ever-changing noise of the market, and experimenting endlessly with copy that...

Four (4) Ways to Build Brand Strength in Nigeria’s Competitive Market

Walking through most of the aisles usually separating the long shelves in many of Nigeria’s popular shopping outlets...

2026: Four (4) Factors Shaping Consumer Demand Businesses Need to Focus On

If you are familiar with the local slang ‘Naija no dey carry last’, you should know a bit...

Nigeria’s Current Economic Climate: Five (5) Steps to Achieve Sustainable Growth

If you have seen recent news publications about the economy, you should understand why it is important to...

Investing in Lagos? State’s Focus on Infrastructure Incentivises Investment in Property

A new building rises. Gardens relocated or located. Old properties harvested, sold for 100 times the value. Empty...
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Focus on building a strong business reputation before expanding: Three (3) ways to get it done!

It is often a tussle for small businesses to get a foothold in a crowded market. This explains how a staggering 65% of start-ups...

Isn’t this the time for your small business to go global?

You must have heard this often: live local, shop global! The statements are shaping consumer habits in every part of the world. Whether it...

Seven (7) ways to take advantage of financial opportunities to become rich – You should like this!

Dreaming of becoming rich can become a trap. This is because becoming rich involves making tactical decisions about money and adopting suitable lifestyle management...

Four (4) ways of tackling business problems

Businesses encounter occasional hiccoughs. It is not bad though. It is often a stress test or a test of the depth of the intellectual...

Sales conversion: Three (3) ways to ‘show-tell’ to lead prospects to making a quick buying decision

Buyers have been sobered into making rational purchases. The two key developments that have sobered consumers globally are a shrinking wallet and a squeeze...

Four (4) ways to boost your professional earning power

Workplace realities are changing and skills that once fetch fortune presently have tech alternatives. It is not surprising. Like the forces that invalidated the...
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