Strategy

Three (3) ways to strategically define your business and keep being in business

As the lines between industries blur, only businesses that can accurately define what their product or service actually does to improve people's lives will thrive sustainably. Amazingly, many companies...

Inflation rate easing, but operational challenges remain: Four (4) survival strategies for businesses

Nigeria’s inflation rate may have witnessed a decline, but the current level isn’t healthy for households and businesses...

Three (3) strategies for avoiding lazy brand perception

When brands get lazy, less valuable product alternatives will become a strong competition. Every business needs to be...

Three (3) ways to position for AI recommendations

Artificial intelligence is evolving fast as a tool for planning, reasoning and making decisions. I read about someone...

Product innovation or renovation? Your brand need, and three (3) ways to renovate

It is important to distinguish between brand innovation and brand renovation. Understanding the difference that exists between the...
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These 5 strategies adopted by Bezos could change your business

Success sometimes can grow to become a craft that leaves behind trails for others to follow. Jeff Bezos didn’t arrive at success through a...

Three (3) steps to sustaining your business in a fast-changing economy

Renewal and innovation are key drivers of competitiveness in the fast-changing 21st century economy. Given rapid changes in consumer tastes, technology, and the competitive...

Eight [8] vital points to include on your pitch deck to woo investors – Bernando Arnuad, EU-startups

Probably the most important document you will produce in your company lifetime is the ‘pitch deck’. It is your presentation of what your company...

Strategic mindset: thinking forward key for progress – David Robson, author, Intelligence Trap

Present market reality reveals there is no permanent market advantage anymore. Any business can be displaced the moment it stops to refine and adapt...

60% of people now discover favourite brands online – Google survey

A recent survey conducted by info and technology giant, Google, revealed that more than half of present consumers make brand choices based on information...

Five [5] key motivations presently driving consumers decision

Consumers are always shifting preference. The onus is on businesses to keep readjusting strategies to keep in touch with evolving market behaviours which capture...
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