Strategy

Is Your Brand Name Empowered? For Keys for Getting That Done

Do you know that consumers don’t buy products? They buy brands. Think about the last time you visited the hospital to see a doctor for an ailment that required...

Market Intelligence: Three (3) Keys for Effective Penetration in Nigeria

Nigeria has a large population and a thriving active segment. Recent data estimates put the country’s population at...

Three (3) ways to move from Identity Crisis to accurate positioning

Many businesses struggle to get positioning right. They keep tweaking benefits promoted by the competition, tuning into the...

Four (4) Ways to Build Brand Strength in Nigeria’s Competitive Market

Walking through most of the aisles usually separating the long shelves in many of Nigeria’s popular shopping outlets...

2026: Four (4) Factors Shaping Consumer Demand Businesses Need to Focus On

If you are familiar with the local slang ‘Naija no dey carry last’, you should know a bit...
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The rule of 1%: Three (3) ways to drive progress in business and career

Striving to attain perfection at once could drain all your energy and get you discouraged where the desired results aren’t achieved fast enough. What...

Four (4) ways to boost your earning power

Workplace realities are changing and skills that once fetch fortune presently have tech alternatives. It is not surprising. Like the occurrences that invalidated the...

Focus on building a strong business reputation before expanding: Three (3) ways to get it done!

It is often a tussle for small businesses to get a foothold in a crowded market. This explains how a staggering 65% of start-ups...

Isn’t this the time for your small business to go global?

You must have heard this often: live local, shop global! The statements are shaping consumer habits in every part of the world. Whether it...

Seven (7) ways to take advantage of financial opportunities to become rich – You should like this!

Dreaming of becoming rich can become a trap. This is because becoming rich involves making tactical decisions about money and adopting suitable lifestyle management...

Four (4) ways of tackling business problems

Businesses encounter occasional hiccoughs. It is not bad though. It is often a stress test or a test of the depth of the intellectual...
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