Strategy

Economy: FG Reaffirms Commitment to Fiscal Reforms, Revenue Growth, Expansion at Bangkok Meetings

The Federal Government has reaffirmed its commitment to strengthening Nigeria’s fiscal framework, improving domestic revenue mobilisation, enhancing public expenditure efficiency, and sustaining economic reforms to deliver long-term growth and...

“From Reform to Prosperity”: Tinubu Puts Nigerian Business at Centre of Next Economic Chapter

In his address marking Nigeria's 66th Independence anniversary on 1 October, President Bola Ahmed Tinubu, GCFR, declared that...

No More Missing Pets or Luggage: Samsung Announces Rollout of SmartTag3 Tracking Devices

Samsung Electronics today announced the new Galaxy SmartTag3. This compact tracker combines a smaller, lighter design with longer-range...

‘Ember’ Race: Four (4) factors to watch out for next three months

Are you set for the end-of-the-year rush? You have put in the work; you deserve to cap the...

Solving Business Problems? Six (6) Steps for Using Issue Tree

If you own a business, I assume you are not unfamiliar with solving problems. Troubleshooting supply chain issues....
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Four (4) ways of tackling business problems

Businesses encounter occasional hiccoughs. It is not bad though. It is often a stress test or a test of the depth of the intellectual...

Sales conversion: Three (3) ways to ‘show-tell’ to lead prospects to making a quick buying decision

Buyers have been sobered into making rational purchases. The two key developments that have sobered consumers globally are a shrinking wallet and a squeeze...

Four (4) ways to boost your professional earning power

Workplace realities are changing and skills that once fetch fortune presently have tech alternatives. It is not surprising. Like the forces that invalidated the...

The Multiplier Effect: Three (3) key factors to look out for when opening a new business

  Except a business links up to the overseas market to draw revenues it has to compete fiercely for the total money in circulation within...

Winning through conversation: How brands can leverage this tough period

Consumers are presently hurting, and businesses are being placed on a precipice. However, this tough time presents an opportunity for sensitive brands to outbid...

Three (3) ways to build and leverage product names to expand a business sales funnel

Building a business is a lot of work. Heck, sure you can identify with that. But the whole sweat and stress of a marketing...
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