Strategy

No More Missing Pets or Luggage: Samsung Announces Rollout of SmartTag3 Tracking Devices

Samsung Electronics today announced the new Galaxy SmartTag3. This compact tracker combines a smaller, lighter design with longer-range finding, cross-OS support, faster location updates through the Galaxy Find Network...

‘Ember’ Race: Four (4) factors to watch out for next three months

Are you set for the end-of-the-year rush? You have put in the work; you deserve to cap the...

Solving Business Problems? Six (6) Steps for Using Issue Tree

If you own a business, I assume you are not unfamiliar with solving problems. Troubleshooting supply chain issues....

Is Your Brand Name Empowered? For Keys for Getting That Done

Do you know that consumers don’t buy products? They buy brands. Think about the last time you visited...

Market Intelligence: Three (3) Keys for Effective Penetration in Nigeria

Nigeria has a large population and a thriving active segment. Recent data estimates put the country’s population at...
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Four (4) ways of tackling business problems

Businesses encounter occasional hiccoughs. It is not bad though. It is often a stress test or a test of the depth of the intellectual...

Sales conversion: Three (3) ways to ‘show-tell’ to lead prospects to making a quick buying decision

Buyers have been sobered into making rational purchases. The two key developments that have sobered consumers globally are a shrinking wallet and a squeeze...

Four (4) ways to boost your professional earning power

Workplace realities are changing and skills that once fetch fortune presently have tech alternatives. It is not surprising. Like the forces that invalidated the...

The Multiplier Effect: Three (3) key factors to look out for when opening a new business

  Except a business links up to the overseas market to draw revenues it has to compete fiercely for the total money in circulation within...

Winning through conversation: How brands can leverage this tough period

Consumers are presently hurting, and businesses are being placed on a precipice. However, this tough time presents an opportunity for sensitive brands to outbid...

Three (3) ways to build and leverage product names to expand a business sales funnel

Building a business is a lot of work. Heck, sure you can identify with that. But the whole sweat and stress of a marketing...
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