Strategy

Pedal-to-the-metal mentality: Four (4) ways to maintain team energy

Are you familiar with the phrase ‘Unicorn to Zombies’? It is the common term used for describing startups that experience a rapid shift from high valuation to closure. Based...

Three (3) ways to align creativity with consumer aspirations for a sales boom in 2026

It is 2026. Holiday pyjamas are clearly making way for shining blazers. Family gatherings recede for now, replaced...

Three (3) ways to prepare business for 2026

The United States carried out its first deadly strike against an ISIS stronghold in Northern Nigeria on Christmas...

Festive economy: three (3) ways to take advantage of frenzy

Seasonal festivities are strong tools in the hands of marketing psychologists. Their logic is simple: lure laid-back, work-worn...

Four (4) strategies for managing growth in mature markets

Promote. Advertise. Push more. Sell more. Do more. All business owners share an endless drive for market growth....
spot_img

These 5 strategies adopted by Bezos could change your business

Success sometimes can grow to become a craft that leaves behind trails for others to follow. Jeff Bezos didn’t arrive at success through a...

Three (3) steps to sustaining your business in a fast-changing economy

Renewal and innovation are key drivers of competitiveness in the fast-changing 21st century economy. Given rapid changes in consumer tastes, technology, and the competitive...

Eight [8] vital points to include on your pitch deck to woo investors – Bernando Arnuad, EU-startups

Probably the most important document you will produce in your company lifetime is the ‘pitch deck’. It is your presentation of what your company...

Strategic mindset: thinking forward key for progress – David Robson, author, Intelligence Trap

Present market reality reveals there is no permanent market advantage anymore. Any business can be displaced the moment it stops to refine and adapt...

60% of people now discover favourite brands online – Google survey

A recent survey conducted by info and technology giant, Google, revealed that more than half of present consumers make brand choices based on information...

Five [5] key motivations presently driving consumers decision

Consumers are always shifting preference. The onus is on businesses to keep readjusting strategies to keep in touch with evolving market behaviours which capture...
spot_img