When brands get lazy, less valuable product alternatives will become a strong competition. Every business needs to be reminded that no product has a monopoly on performance in this...
Building a customer base and securing future recurring revenue demand effective strategy to lure and sustain target.
A business often begins by spreading words about...
A drive for excellence is necessary to sustain any competitive advantage. Excellence simply means ‘surpassing ordinary standards’. Although that may sound tricky, it goes...
The operating environment often determines the type of leadership a business needs. The post-pandemic economy, like the last global financial sector crisis, will demand...
Business is about making connection. Enlarging the sales pool is done through meeting and connecting with people. However, people hardly have the patience to...