Strategy

Growth in Consumer Testimonial Campaigns: Three (3) Ways to Flow with Trend

Consumers seem to be wary of being assaulted by ad claims that seem distant from reality. Brand messaging and smart graphic designs are being consciously screened for credibility. It...

Building brands beyond media influencers: Three (3) ways to build lasting connections, relationships

The urge to drive a brand or product through massive influencer spending continues to blind businesses to reality....

A Commitment to Excellence, Hard Work, Integrity, the Hallmark of Business – Bartholomew Egbochie

Bartholomew Egbochie is the CEO of ATCO Homes, a fast-rising Nigerian real estate company. Egbochie’s testimonials reveal exceptional...

The Science of Getting Rich – Wallace

To become rich, you have to make a conscious effort and follow certain natural laws. These are the...

The Financial Truths No One Tells You in Your First 2 Years of Entrepreneurship

By Hope Horner When I first started my business, I approached budgeting with the optimism of someone who hadn't...
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Post pandemic economy: Three [3] business leadership approaches to navigate the time

The operating environment often determines the type of leadership a business needs. The post-pandemic economy, like the last global financial sector crisis, will demand...

Three [3] simple ways to pitch your products in 3 minutes

Business is about making connection. Enlarging the sales pool is done through meeting and connecting with people. However, people hardly have the patience to...

Seven [7] steps for creating an effective marketing plan for your business

Plans serve as guide to a definite purpose. It is risky to approach a business or project in a hazard manner. To knit tasks...

Three [3] competitive strategies to give your business a sure-footing

Competition is at the core of capitalism. Seriously, that won’t change anytime soon. Rather it is going to continue to grow intense. It is...

Five [5] ways to stimulate team belief and max energy to achieve market objectives

It takes as fewer as one divisive or odd team member to weaken any organised initiative, as it requires one mere unmotivated employee to...

How to escape viral marketing fads

Viral marketing strategies succeed where there are first context and consistency. No product or services can thrive on being spoken about briefly, and then forgotten....
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