Your business is as valuable as the experience customers derive at contact
Experience stimulates action. Consumers don’t take useful actions until they have been made to touch, smell, or feel some stimuli that resonate with their...
These 5 strategies adopted by Bezos could change your business
Success sometimes can grow to become a craft that leaves behind trails for others to follow. Jeff Bezos didn’t arrive at success through a...
Three (3) steps to sustaining your business in a fast-changing economy
Renewal and innovation are key drivers of competitiveness in the fast-changing 21st century economy. Given rapid changes in consumer tastes, technology, and the competitive...
Eight [8] vital points to include on your pitch deck to woo investors – Bernando Arnuad, EU-startups
Probably the most important document you will produce in your company lifetime is the ‘pitch deck’. It is your presentation of what your company...
Strategic mindset: thinking forward key for progress – David Robson, author, Intelligence Trap
Present market reality reveals there is no permanent market advantage anymore. Any business can be displaced the moment it stops to refine and adapt...
60% of people now discover favourite brands online – Google survey
A recent survey conducted by info and technology giant, Google, revealed that more than half of present consumers make brand choices based on information...
