60% of people now discover favourite brands online – Google survey
A recent survey conducted by info and technology giant, Google, revealed that more than half of present consumers make brand choices based on information...
Five [5] key motivations presently driving consumers decision
Consumers are always shifting preference. The onus is on businesses to keep readjusting strategies to keep in touch with evolving market behaviours which capture...
‘Lay-off a loser’s way out’, Carey Smith, Big Ass Fans founder, tells businesses
Lay-off is one of the first recourse for businesses during recession. But one notable founder thinks it is not worth it. During a virtual...
Do you want to launch a new product? This is how to navigate a crowded market
Except you are creating new markets through rare innovation, you will have to compete for space in an existing one. Competing for space in...
How to build a customer base and sustain recurring revenue
Building a customer base and securing future recurring revenue demand effective strategy to lure and sustain target.
A business often begins by spreading words about...
Three [3] tactics to deploy when consumers are not pulling behind your buzz
This is no farce. There are times when top of mind doesn’t transform into ‘top of wallet’. You wince, you shriek, “Isn’t anyone taking...
