Four (4) ways to build a business brand that target audience can’t ignore
Consumers make choices based on feelings. These feelings aren't hollow. They arise from deeply felt emotion, based on how the services and products they...
Leading as Chief Executive: Seven (7) mistakes you should avoid – Geoffrey James, founder, sales source
The Chief Executive Officer's role is quite similar to the role of a soccer coach. It means success starts and ends at their doorstep....
Increased business-to-business spending will be a sign of post-lockdown recovery- Jim Swift, founder, Cortera
Improved transactions between businesses are often an indication of economic rebound, according to Jim Swift, the founder of Cortera, a firm that specializes...
Restaurants: 3 Strategies for making the best of ‘Coronomics’
The COVID-19 outbreak presents unique challenges for restaurant owners. The sector will need readjust its strategies to drive sales as consumers hit the post...
Ideas need to be constantly renewed to maintain appeal – Max Mckeown, author, The Strategy Book
Product and service ideas go through a cycle that eventually lead to a decline. To make them consistently appealing to the buying public they...
The lockdown economy: Think relationship instead of sales – Mark Cuban, US billionaire
As
the ongoing lockdown continues to hammer global economy, consumer confidence is
also taking a hit. Sales in non-essential segments are expected to dip. For
organizations in...
