Strategy

Three (3) ways to prepare business for 2026

The United States carried out its first deadly strike against an ISIS stronghold in Northern Nigeria on Christmas day. The strike signals a deepening response to insecurity, one of...

Festive economy: three (3) ways to take advantage of frenzy

Seasonal festivities are strong tools in the hands of marketing psychologists. Their logic is simple: lure laid-back, work-worn...

Four (4) strategies for managing growth in mature markets

Promote. Advertise. Push more. Sell more. Do more. All business owners share an endless drive for market growth....

Planning for 2026? Three (3) strategy trends to incorporate into planning

The year 2025 is wrapping up. In less than 40 days, the last digit numbering the year would...

Three (3) ways to strategically define your business and keep being in business

As the lines between industries blur, only businesses that can accurately define what their product or service actually...
spot_img

How to build a customer base and sustain recurring revenue

Building a customer base and securing future recurring revenue demand effective strategy to lure and sustain target. A business often begins by spreading words about...

Three [3] tactics to deploy when consumers are not pulling behind your buzz

This is no farce. There are times when top of mind doesn’t transform into ‘top of wallet’. You wince, you shriek, “Isn’t anyone taking...

A drive for excellence: Three [3] ways to raise team effort

A drive for excellence is necessary to sustain any competitive advantage. Excellence simply means ‘surpassing ordinary standards’. Although that may sound tricky, it goes...

Post pandemic economy: Three [3] business leadership approaches to navigate the time

The operating environment often determines the type of leadership a business needs. The post-pandemic economy, like the last global financial sector crisis, will demand...

Three [3] simple ways to pitch your products in 3 minutes

Business is about making connection. Enlarging the sales pool is done through meeting and connecting with people. However, people hardly have the patience to...

Seven [7] steps for creating an effective marketing plan for your business

Plans serve as guide to a definite purpose. It is risky to approach a business or project in a hazard manner. To knit tasks...
spot_img