‘Lay-off a loser’s way out’, Carey Smith, Big Ass Fans founder, tells businesses
Lay-off is one of the first recourse for businesses during recession. But one notable founder thinks it is not worth it. During a virtual...
Do you want to launch a new product? This is how to navigate a crowded market
Except you are creating new markets through rare innovation, you will have to compete for space in an existing one. Competing for space in...
How to build a customer base and sustain recurring revenue
Building a customer base and securing future recurring revenue demand effective strategy to lure and sustain target.
A business often begins by spreading words about...
Three [3] tactics to deploy when consumers are not pulling behind your buzz
This is no farce. There are times when top of mind doesn’t transform into ‘top of wallet’. You wince, you shriek, “Isn’t anyone taking...
A drive for excellence: Three [3] ways to raise team effort
A drive for excellence is necessary to sustain any competitive advantage. Excellence simply means ‘surpassing ordinary standards’. Although that may sound tricky, it goes...
Post pandemic economy: Three [3] business leadership approaches to navigate the time
The operating environment often determines the type of leadership a business needs. The post-pandemic economy, like the last global financial sector crisis, will demand...
