Strategy

Three (3) strategies for avoiding lazy brand perception

When brands get lazy, less valuable product alternatives will become a strong competition. Every business needs to be reminded that no product has a monopoly on performance in this...

Three (3) ways to position for AI recommendations

Artificial intelligence is evolving fast as a tool for planning, reasoning and making decisions. I read about someone...

Product innovation or renovation? Your brand need, and three (3) ways to renovate

It is important to distinguish between brand innovation and brand renovation. Understanding the difference that exists between the...

Women Empowerment: Olam Agri celebrates 1,004 graduates of its baking academy

Olam Agri has been commended for its sustained investment in women’s economic empowerment as its Crown Flour Angels...

Five Ways to release energy in your business team

All thriving businesses have energy flowing through the team structure. Employees are rejuvenated and optimistic, pretty much looking...
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Three [3] competitive strategies to give your business a sure-footing

Competition is at the core of capitalism. Seriously, that won’t change anytime soon. Rather it is going to continue to grow intense. It is...

Five [5] ways to stimulate team belief and max energy to achieve market objectives

It takes as fewer as one divisive or odd team member to weaken any organised initiative, as it requires one mere unmotivated employee to...

How to escape viral marketing fads

Viral marketing strategies succeed where there are first context and consistency. No product or services can thrive on being spoken about briefly, and then forgotten....

Three [3] factors that will determine your success in negotiation encounters

Herb Cohen, a North American professional negotiator, said the real world is a ‘giant negotiating table’. Well, it seems that table contains a single...

Price, convenience, and safety, are the new competitive advantage

Going forward, consumers will prioritize their wallet and health more than anything else. As a result, price, convenience, #staysafe will form the click ‘buttons’...

Pandemic panic: Five (5) ways business decisions not matched with principle will affect employees’ confidence

The success of every business is determined by how well decisions made by those entrusted to lead the business tally with the material, human...
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