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Three (3) ways to align creativity with consumer aspirations for a sales boom in 2026

It is 2026. Holiday pyjamas are clearly making way for shining blazers. Family gatherings recede for now, replaced by office frenzy, calls and strategy sessions. Some may say this sounds...

Three (3) ways to prepare business for 2026

The United States carried out its first deadly strike against an ISIS stronghold in Northern Nigeria on Christmas...

Festive economy: three (3) ways to take advantage of frenzy

Seasonal festivities are strong tools in the hands of marketing psychologists. Their logic is simple: lure laid-back, work-worn...

Four (4) strategies for managing growth in mature markets

Promote. Advertise. Push more. Sell more. Do more. All business owners share an endless drive for market growth....

Planning for 2026? Three (3) strategy trends to incorporate into planning

The year 2025 is wrapping up. In less than 40 days, the last digit numbering the year would...
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World Bank Group scores Nigeria low on Logistics performance, freight forwarding indicted

Nigeria has been ranked 110 among 160 countries in terms of ease of movement of goods and services. In a latest release by the...

LBS outlook for 2020: Convenience to drive demand, Squeezed consumer income will negatively impact purchase spend

The Lagos Business School (LBS) economic outlook for 2020 indicates amidst a raft of new policies and external sentiments that disposable income will be...

Nigeria drops on global human development index

Report emerging from UN this morning indicates that Africa's largest market, Nigeria, has dropped on its overall economic and social standing compared to other...

Nigeria susceptible to external shock – Moody’s

Global rating agency, Moody's, in its latest compilation, has changed Nigeria's outlook to 'Negative'. The agency said the change is due to the nation's...

RevolutionPlus steps up the real estate game, adds Omoni Oboli as ambassador

RevolutionPlus has unveiled Nollywood actress/producer, Omoni Oboli, as its latest Brand Ambassador. During the unveiling ceremony held at the real estate head office in...

Two global tech chiefs visit Nigeria under 1 week: The rise of the nation’s tech ecosystem

Two Jacks have visited Nigeria under 1 week. The curious part isn't the names but what they represent. One is Jack Dorsey, the billionaire...
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