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Is Your Brand Name Empowered? For Keys for Getting That Done

Do you know that consumers don’t buy products? They buy brands. Think about the last time you visited the hospital to see a doctor for an ailment that required...
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Market Intelligence: Three (3) Keys for Effective Penetration in Nigeria

Nigeria has a large population and a thriving active segment. Recent data estimates put the country’s population at...
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Three (3) ways to move from Identity Crisis to accurate positioning

Many businesses struggle to get positioning right. They keep tweaking benefits promoted by the competition, tuning into the...
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Four (4) Ways to Build Brand Strength in Nigeria’s Competitive Market

Walking through most of the aisles usually separating the long shelves in many of Nigeria’s popular shopping outlets...
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2026: Four (4) Factors Shaping Consumer Demand Businesses Need to Focus On

If you are familiar with the local slang ‘Naija no dey carry last’, you should know a bit...
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The Oceanna: Take advantage of the trend in co-ownership of luxury hotels in Nigeria

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In any declining economy with overt fear of inflation, the greatest store of value is real estate. It means when currency is devalued...

Interested in China’s business opportunities? check Canton Fair 2019…

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The China Import and Export Fair, also known as Canton Fair, is a gathering place for businessmen and women from all over the...

“To succeed in present business environment, think like a revolutionary ” – Author and serial entrepreneur, David McCourt

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David McCourt, an Irish-American entrepreneur, has charged entrepreneurs to rethink their current approach to business. He says the 21st century business landscape is...
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Is Your Brand Name Empowered? For Keys for Getting That Done

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Do you know that consumers don’t buy products? They...

Market Intelligence: Three (3) Keys for Effective Penetration in Nigeria

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Nigeria has a large population and a thriving active...

Three (3) ways to move from Identity Crisis to accurate positioning

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Many businesses struggle to get positioning right. They keep...

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Is Your Brand Name Empowered? For Keys for Getting That Done

Latest 0
Do you know that consumers don’t buy products? They...

Market Intelligence: Three (3) Keys for Effective Penetration in Nigeria

Latest 0
Nigeria has a large population and a thriving active...

Three (3) ways to move from Identity Crisis to accurate positioning

Latest 0
Many businesses struggle to get positioning right. They keep...

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