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Three (3) ways to move from Identity Crisis to accurate positioning

Many businesses struggle to get positioning right. They keep tweaking benefits promoted by the competition, tuning into the ever-changing noise of the market, and experimenting endlessly with copy that...
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Four (4) Ways to Build Brand Strength in Nigeria’s Competitive Market

Walking through most of the aisles usually separating the long shelves in many of Nigeria’s popular shopping outlets...
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2026: Four (4) Factors Shaping Consumer Demand Businesses Need to Focus On

If you are familiar with the local slang ‘Naija no dey carry last’, you should know a bit...
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Nigeria’s Current Economic Climate: Five (5) Steps to Achieve Sustainable Growth

If you have seen recent news publications about the economy, you should understand why it is important to...
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Investing in Lagos? State’s Focus on Infrastructure Incentivises Investment in Property

A new building rises. Gardens relocated or located. Old properties harvested, sold for 100 times the value. Empty...
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The Oceanna: Take advantage of the trend in co-ownership of luxury hotels in Nigeria

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In any declining economy with overt fear of inflation, the greatest store of value is real estate. It means when currency is devalued...

Interested in China’s business opportunities? check Canton Fair 2019…

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The China Import and Export Fair, also known as Canton Fair, is a gathering place for businessmen and women from all over the...

“To succeed in present business environment, think like a revolutionary ” – Author and serial entrepreneur, David McCourt

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David McCourt, an Irish-American entrepreneur, has charged entrepreneurs to rethink their current approach to business. He says the 21st century business landscape is...
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Three (3) ways to move from Identity Crisis to accurate positioning

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Many businesses struggle to get positioning right. They keep...

Four (4) Ways to Build Brand Strength in Nigeria’s Competitive Market

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Walking through most of the aisles usually separating the...

2026: Four (4) Factors Shaping Consumer Demand Businesses Need to Focus On

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If you are familiar with the local slang ‘Naija...

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Three (3) ways to move from Identity Crisis to accurate positioning

Latest 0
Many businesses struggle to get positioning right. They keep...

Four (4) Ways to Build Brand Strength in Nigeria’s Competitive Market

Latest 0
Walking through most of the aisles usually separating the...

2026: Four (4) Factors Shaping Consumer Demand Businesses Need to Focus On

Latest 0
If you are familiar with the local slang ‘Naija...

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