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Three (3) ways to move from Identity Crisis to accurate positioning

Many businesses struggle to get positioning right. They keep tweaking benefits promoted by the competition, tuning into the ever-changing noise of the market, and experimenting endlessly with copy that...

Four (4) Ways to Build Brand Strength in Nigeria’s Competitive Market

Walking through most of the aisles usually separating the long shelves in many of Nigeria’s popular shopping outlets...

2026: Four (4) Factors Shaping Consumer Demand Businesses Need to Focus On

If you are familiar with the local slang ‘Naija no dey carry last’, you should know a bit...

Nigeria’s Current Economic Climate: Five (5) Steps to Achieve Sustainable Growth

If you have seen recent news publications about the economy, you should understand why it is important to...

Investing in Lagos? State’s Focus on Infrastructure Incentivises Investment in Property

A new building rises. Gardens relocated or located. Old properties harvested, sold for 100 times the value. Empty...
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World Bank Group scores Nigeria low on Logistics performance, freight forwarding indicted

Nigeria has been ranked 110 among 160 countries in terms of ease of movement of goods and services. In a latest release by the...

LBS outlook for 2020: Convenience to drive demand, Squeezed consumer income will negatively impact purchase spend

The Lagos Business School (LBS) economic outlook for 2020 indicates amidst a raft of new policies and external sentiments that disposable income will be...

Nigeria drops on global human development index

Report emerging from UN this morning indicates that Africa's largest market, Nigeria, has dropped on its overall economic and social standing compared to other...

Nigeria susceptible to external shock – Moody’s

Global rating agency, Moody's, in its latest compilation, has changed Nigeria's outlook to 'Negative'. The agency said the change is due to the nation's...

RevolutionPlus steps up the real estate game, adds Omoni Oboli as ambassador

RevolutionPlus has unveiled Nollywood actress/producer, Omoni Oboli, as its latest Brand Ambassador. During the unveiling ceremony held at the real estate head office in...

Two global tech chiefs visit Nigeria under 1 week: The rise of the nation’s tech ecosystem

Two Jacks have visited Nigeria under 1 week. The curious part isn't the names but what they represent. One is Jack Dorsey, the billionaire...
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