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Is Your Brand Name Empowered? For Keys for Getting That Done

Do you know that consumers don’t buy products? They buy brands. Think about the last time you visited the hospital to see a doctor for an ailment that required...

Market Intelligence: Three (3) Keys for Effective Penetration in Nigeria

Nigeria has a large population and a thriving active segment. Recent data estimates put the country’s population at...

Three (3) ways to move from Identity Crisis to accurate positioning

Many businesses struggle to get positioning right. They keep tweaking benefits promoted by the competition, tuning into the...

Four (4) Ways to Build Brand Strength in Nigeria’s Competitive Market

Walking through most of the aisles usually separating the long shelves in many of Nigeria’s popular shopping outlets...

2026: Four (4) Factors Shaping Consumer Demand Businesses Need to Focus On

If you are familiar with the local slang ‘Naija no dey carry last’, you should know a bit...
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World Bank Group scores Nigeria low on Logistics performance, freight forwarding indicted

Nigeria has been ranked 110 among 160 countries in terms of ease of movement of goods and services. In a latest release by the...

LBS outlook for 2020: Convenience to drive demand, Squeezed consumer income will negatively impact purchase spend

The Lagos Business School (LBS) economic outlook for 2020 indicates amidst a raft of new policies and external sentiments that disposable income will be...

Nigeria drops on global human development index

Report emerging from UN this morning indicates that Africa's largest market, Nigeria, has dropped on its overall economic and social standing compared to other...

Nigeria susceptible to external shock – Moody’s

Global rating agency, Moody's, in its latest compilation, has changed Nigeria's outlook to 'Negative'. The agency said the change is due to the nation's...

RevolutionPlus steps up the real estate game, adds Omoni Oboli as ambassador

RevolutionPlus has unveiled Nollywood actress/producer, Omoni Oboli, as its latest Brand Ambassador. During the unveiling ceremony held at the real estate head office in...

Two global tech chiefs visit Nigeria under 1 week: The rise of the nation’s tech ecosystem

Two Jacks have visited Nigeria under 1 week. The curious part isn't the names but what they represent. One is Jack Dorsey, the billionaire...
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