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Is Your Brand Name Empowered? For Keys for Getting That Done

Do you know that consumers don’t buy products? They buy brands. Think about the last time you visited the hospital to see a doctor for an ailment that required...

Market Intelligence: Three (3) Keys for Effective Penetration in Nigeria

Nigeria has a large population and a thriving active segment. Recent data estimates put the country’s population at...

Three (3) ways to move from Identity Crisis to accurate positioning

Many businesses struggle to get positioning right. They keep tweaking benefits promoted by the competition, tuning into the...

Four (4) Ways to Build Brand Strength in Nigeria’s Competitive Market

Walking through most of the aisles usually separating the long shelves in many of Nigeria’s popular shopping outlets...

2026: Four (4) Factors Shaping Consumer Demand Businesses Need to Focus On

If you are familiar with the local slang ‘Naija no dey carry last’, you should know a bit...
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Five (5) Ways to Boost Your Small Business’ Productivity

How much you can get done with the least available resources can determine how smooth your trip to the top of the industry is....

To help your business stay competitive, strengthen your assets!

A superior internal capacity provides a strong platform for market competitiveness. This is where business sustainability gains a foothold. You need to ask CEOs...

VR 1820 Leads wine & Spirits industry in youth empowerment

Vecchia Romagna (VR) 1820, a top Italian brandy, has again partnered with the Lagos State Government to empower youth with useful vocational skills, marking...

Marketing Expert, Jason Lee teaches marketing strategy for relevance in 2025

The article was culled from Inside Small Business online platform. The most successful businesses today are built on connection. For multicultural entrepreneurs, your story is...

Melissa Houston: Tips for Starting Business Late

Note: The entire article was culled from Entrepreneur.com Have you been wanting to start a business but feeling held back because you are over 50?...

How To Choose A Money-Making Busines – Melissa Houston

Starting a business is exciting, but the journey to profitability starts with choosing the right niche. Many entrepreneurs dive into business ideas they’re passionate...
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