Uncategorized

Is Your Brand Name Empowered? For Keys for Getting That Done

Do you know that consumers don’t buy products? They buy brands. Think about the last time you visited the hospital to see a doctor for an ailment that required...

Market Intelligence: Three (3) Keys for Effective Penetration in Nigeria

Nigeria has a large population and a thriving active segment. Recent data estimates put the country’s population at...

Three (3) ways to move from Identity Crisis to accurate positioning

Many businesses struggle to get positioning right. They keep tweaking benefits promoted by the competition, tuning into the...

Four (4) Ways to Build Brand Strength in Nigeria’s Competitive Market

Walking through most of the aisles usually separating the long shelves in many of Nigeria’s popular shopping outlets...

2026: Four (4) Factors Shaping Consumer Demand Businesses Need to Focus On

If you are familiar with the local slang ‘Naija no dey carry last’, you should know a bit...
spot_img

Hot Industries to Start a Business – Melissa Houston

Starting a business is one of the most rewarding ways to build wealth and create long-term financial security, especially for those looking to transition...

New Trader’s 10 Signs You’re on Your Way to Wealth

Wealth building is a journey that requires dedication, strategy, and patience. While there’s no guaranteed formula for becoming wealthy, sure signs indicate you’re moving...

Four (4) Capabilities Required for Success in Business – Dr Christina Rahm

Every entreprenur thirsts for success in business. While success has become elusive for some, a set of entrepreneurs have been able to master the...

Global Trade: Africa must add value to compete – Okonjo Iweala, WTO DG

The Director General of the World Trade Organisation (WTO), Okonjo Iweala, has said the path to Africa competitiveness trade-wise is to add value to...

Fostering Africa’s net food exporter aspiration – Anil Nair

ANIL NAIR believes improving crop yields across the continent can offset Africa's food trade deficit Africa's food trade deficit is concerning. Having lived in Nigeria...

Olam Agri sees crop yield improvement as path to food security

LAGOS, Nigeria – Olam Agri, a leading agribusiness in food, feed, and fibre, has spotlighted the enormous potential within the African food value chain. Anil...
spot_img