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Six (6) Ways to Raise the Levels of Your Customer Attachment

Considering the scale of insights available to businesses, there are very few bad brands anymore. The competition these days is often between good and very good brands. Sitting up...

Building business Momentum: Three (3) ways to keep you going strong

When is the best time to prospect for new sales? A sales expert will tell you it is...

The Law of Productivity: Prioritise, Plan, Perform

A simple summary of all the scientific jargon behind Newton’s Law of Motion is that action generates momentum....

PROMOS: Three (3) Consumer Promos Driving Excitement in Q1

Marketers are hitting the dial already. Wise consumers are not hanging up the call. You know what the...

Pedal-to-the-metal mentality: Four (4) ways to maintain team energy

Are you familiar with the phrase ‘Unicorn to Zombies’? It is the common term used for describing startups...
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Fostering Africa’s net food exporter aspiration – Anil Nair

ANIL NAIR believes improving crop yields across the continent can offset Africa's food trade deficit Africa's food trade deficit is concerning. Having lived in Nigeria...

Olam Agri sees crop yield improvement as path to food security

LAGOS, Nigeria – Olam Agri, a leading agribusiness in food, feed, and fibre, has spotlighted the enormous potential within the African food value chain. Anil...

Will office spaces shrink further?

What is your plan for building a mixed work arrangement? Sarah Lynch, a staff reporter at Inc. believes the office space will get emptier...

VR 1820 Brandy Joins Lagos Government to Empower Youth

Lagos, May 23, 2024 – Top Italian brandy, Vecchia Romagna (VR) 1820, has sponsored Governor Olusola Sanwo-Olu’s empowerment initiative for a third consecutive edition....

Five (5) Steps to Discover, Sift Fake News – Culled from BBC

Written by Amanda Ruggeri Pioneered by digital literacy experts, the "Sift" strategy is a technique for spotting fake news and misleading social media posts, says...

Food Production Segment: Pasta Segment Thriving

Do you seek a segment to invest your food production funds? Here is an opportunity lever. Market consumption dynamics in the Nigerian food segment indicate...
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