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Is Your Brand Name Empowered? For Keys for Getting That Done

Do you know that consumers don’t buy products? They buy brands. Think about the last time you visited the hospital to see a doctor for an ailment that required...

Market Intelligence: Three (3) Keys for Effective Penetration in Nigeria

Nigeria has a large population and a thriving active segment. Recent data estimates put the country’s population at...

Three (3) ways to move from Identity Crisis to accurate positioning

Many businesses struggle to get positioning right. They keep tweaking benefits promoted by the competition, tuning into the...

Four (4) Ways to Build Brand Strength in Nigeria’s Competitive Market

Walking through most of the aisles usually separating the long shelves in many of Nigeria’s popular shopping outlets...

2026: Four (4) Factors Shaping Consumer Demand Businesses Need to Focus On

If you are familiar with the local slang ‘Naija no dey carry last’, you should know a bit...
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Will office spaces shrink further?

What is your plan for building a mixed work arrangement? Sarah Lynch, a staff reporter at Inc. believes the office space will get emptier...

VR 1820 Brandy Joins Lagos Government to Empower Youth

Lagos, May 23, 2024 – Top Italian brandy, Vecchia Romagna (VR) 1820, has sponsored Governor Olusola Sanwo-Olu’s empowerment initiative for a third consecutive edition....

Five (5) Steps to Discover, Sift Fake News – Culled from BBC

Written by Amanda Ruggeri Pioneered by digital literacy experts, the "Sift" strategy is a technique for spotting fake news and misleading social media posts, says...

Food Production Segment: Pasta Segment Thriving

Do you seek a segment to invest your food production funds? Here is an opportunity lever. Market consumption dynamics in the Nigerian food segment indicate...

Business Opportunities: 70% Growth in Current Food Production Level Required in 2050

A report collated by the World Economic Forum (WEF) has emphasised that the current global food production level needs to improve by 70 per...

HBR: Four (4) Approach to Diversifying Your Business – Graham Kenny

Summary: Although conventional wisdom suggests that companies should look for growth opportunities close to their core businesses and capabilities, the author…moreOne of the most...
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