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Product innovation or renovation? Your brand need, and three (3) ways to renovate

It is important to distinguish between brand innovation and brand renovation. Understanding the difference that exists between the two product management concepts can yield a market advantage. Most of the...

Women Empowerment: Olam Agri celebrates 1,004 graduates of its baking academy

Olam Agri has been commended for its sustained investment in women’s economic empowerment as its Crown Flour Angels...

Five Ways to release energy in your business team

All thriving businesses have energy flowing through the team structure. Employees are rejuvenated and optimistic, pretty much looking...

Growth in Consumer Testimonial Campaigns: Three (3) Ways to Flow with Trend

Consumers seem to be wary of being assaulted by ad claims that seem distant from reality. Brand messaging...

Building brands beyond media influencers: Three (3) ways to build lasting connections, relationships

The urge to drive a brand or product through massive influencer spending continues to blind businesses to reality....
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Nigeria dairy sector: how a business is driving efficiency in the local value chain

The global dairy sector plays a key role in the global food system. Apart from playing a key role in the global food system,...

4 ways to strengthen a business brand ‘moral bank’ in the current market

Tips for entrepreneurial success Recurring customer purchase is key to sustaining a business. Meanwhile, no business can successfully convert first-time buyers to customers without going...

TERAWORK Launches Mobile App to help businesses hire top talents

 TERAWORK, a company creating economic opportunities through sustainable talent supply, has launched its iOS and Android mobile app to help employers and entrepreneurs hire, manage and communicate with vetted...

We ‘re focused on tackling access to finance for SMEs through digitisation – Absa

Lagos, Nigeria, January 11, 2022: Absa, a pan-Africa financial institution, has reiterated its commitment to driving trade financing across Africa by providing digital solutions...

How Nigeria can prosper from its oil and gas riches

“Forget the BRIC’s, the next decade is going to be about the MAVINs” While researching this piece, we came across a 2010 article on Business...
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