Want to build a successful product? Mingle, Empathize, Ideate, experiment
Article
Secondary data describing consumption trends don’t always capture market complexities such as the underlying motivation that consumers have for making a purchase. That accounts...
Crown flour mill draws Nigeria closer to wheat production self-sufficiency
Crown Flour Mill (CFM) Limited, the wheat milling subsidiary of Olam Agri, a global agribusiness in food, feed, fiber, has unveiled an impressive first-year...
Five (5) fundamental ways to build a successful brand
It is possible to build a product that holds its market spellbound. This forms every entrepreneur. And of course, consumers love such connections. It...
‘Mindstorming’: How to blaze your way to unusual market insights and solutions
It is ingrained among businesses to distil fresh market solutions from a convergence of ideas shared by a team. However, most people starting in...
Nigeria dairy sector: how a business is driving efficiency in the local value chain
The global dairy sector plays a key role in the global food system. Apart from playing a key role in the global food system,...
4 ways to strengthen a business brand ‘moral bank’ in the current market
Tips for entrepreneurial success
Recurring customer purchase is key to sustaining a business. Meanwhile, no business can successfully convert first-time buyers to customers without going...
