Entrepreneurs

Three (3) ways to strategically define your business and keep being in business

As the lines between industries blur, only businesses that can accurately define what their product or service actually does to improve people's lives will thrive sustainably. Amazingly, many companies...

Inflation rate easing, but operational challenges remain: Four (4) survival strategies for businesses

Nigeria’s inflation rate may have witnessed a decline, but the current level isn’t healthy for households and businesses...

Three (3) strategies for avoiding lazy brand perception

When brands get lazy, less valuable product alternatives will become a strong competition. Every business needs to be...

Three (3) ways to position for AI recommendations

Artificial intelligence is evolving fast as a tool for planning, reasoning and making decisions. I read about someone...

Product innovation or renovation? Your brand need, and three (3) ways to renovate

It is important to distinguish between brand innovation and brand renovation. Understanding the difference that exists between the...
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Don’t just use Twitter to socialise, create jobs with it – Okonjo-Iweala advises Nigerian Youths

Twitter, one of the top 3 social media platforms in the world, is being positioned as a revenue-generating tool with potential for creating jobs...

Selling your product or services successfully boils down to your ability to make people commit to you – Robert Adams, sales expert

Everyone is selling something. Therefore, selling is the greatest profession on earth. Acquiring or learning selling skills is a prerequisite for wealth. In this...

Tech isn’t enough, organisations must upskill to compete – Ehimuan-Chiazor, Director, Google West Africa

Google says improved digital skills are critical for businesses aiming to thrive in current, intensely competitive marketplace. Knowledge of cloud computing, artificial intelligence,...

The new rule of networking: Make friends, not contacts

Your network is your net-worth. But where there is no real mind connection between the protagonist and the other people in the...

McDonald’s CEO thrown out for dating employee

McDonald demonstrated that it values company's policy more than any grand contribution from its top executive as it fired CEO Steve Easterbrook, for dating...

Every time I see a problem, I ask ‘How can technology fix this?’ – Umar Afridi, co-founder, Truepill

Technology is creating new opportunities to proffer better, faster, and impactful solutions in the fields of health management, transportation, education, entertainment and retailing. It...
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