Entrepreneurs

Festive economy: three (3) ways to take advantage of frenzy

Seasonal festivities are strong tools in the hands of marketing psychologists. Their logic is simple: lure laid-back, work-worn and bored consumers back into the stores; get them to draw...

Four (4) strategies for managing growth in mature markets

Promote. Advertise. Push more. Sell more. Do more. All business owners share an endless drive for market growth....

Planning for 2026? Three (3) strategy trends to incorporate into planning

The year 2025 is wrapping up. In less than 40 days, the last digit numbering the year would...

Three (3) ways to strategically define your business and keep being in business

As the lines between industries blur, only businesses that can accurately define what their product or service actually...

Inflation rate easing, but operational challenges remain: Four (4) survival strategies for businesses

Nigeria’s inflation rate may have witnessed a decline, but the current level isn’t healthy for households and businesses...
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Buffett harps on patience as a strong factor for success in entrepreneurial pursuits

INC, Marcel Schwantes - Over the years, I have gathered a collection of classic Warren Buffett tips that relate well to both investment decisions...

World Food Day: Is Agribusiness the next locus of opportunities for entrepreneurs?

Governments around the globe have prioritized food security as global food chain reels from the impact of months of COVID-19 enforced trade and movement...

A 10% increase in brand conversations yields 3% sales – Twitter

Recent study by social networking platform, Twitter, revealed that as brands rev up online conversations about issues that truly matter to their followers the...

Implementation of the ACFTA in 2021 to boost Nigeria service sector – Stears Business

By January 2021, the reality for 55 African countries will take a new turn. State leaders will knock down restrictions on movement across the...

Global crisis unleashes new companies, new markets and industries – Heidi Zak, Co-CEO, ThirdLove

As crisis roils the world economy due to prolonged lockdown, successful entrepreneurs say the period presents a blend of problems that entrepreneurs can build...

Starting a business without fund: Take a job, start with 20% – Daymond John, CEO of FUBU

If you don’t have the capital to back your business, you can start by taking a pay job to fund the business and pay...
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