Entrepreneurs

Three (3) strategies for avoiding lazy brand perception

When brands get lazy, less valuable product alternatives will become a strong competition. Every business needs to be reminded that no product has a monopoly on performance in this...

Three (3) ways to position for AI recommendations

Artificial intelligence is evolving fast as a tool for planning, reasoning and making decisions. I read about someone...

Product innovation or renovation? Your brand need, and three (3) ways to renovate

It is important to distinguish between brand innovation and brand renovation. Understanding the difference that exists between the...

Women Empowerment: Olam Agri celebrates 1,004 graduates of its baking academy

Olam Agri has been commended for its sustained investment in women’s economic empowerment as its Crown Flour Angels...

Five Ways to release energy in your business team

All thriving businesses have energy flowing through the team structure. Employees are rejuvenated and optimistic, pretty much looking...
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World Food Day: Is Agribusiness the next locus of opportunities for entrepreneurs?

Governments around the globe have prioritized food security as global food chain reels from the impact of months of COVID-19 enforced trade and movement...

A 10% increase in brand conversations yields 3% sales – Twitter

Recent study by social networking platform, Twitter, revealed that as brands rev up online conversations about issues that truly matter to their followers the...

Implementation of the ACFTA in 2021 to boost Nigeria service sector – Stears Business

By January 2021, the reality for 55 African countries will take a new turn. State leaders will knock down restrictions on movement across the...

Global crisis unleashes new companies, new markets and industries – Heidi Zak, Co-CEO, ThirdLove

As crisis roils the world economy due to prolonged lockdown, successful entrepreneurs say the period presents a blend of problems that entrepreneurs can build...

Starting a business without fund: Take a job, start with 20% – Daymond John, CEO of FUBU

If you don’t have the capital to back your business, you can start by taking a pay job to fund the business and pay...

Innovation is a key road to market strategy, Take Zee Oil & Gas example

Confronted with a saturated market, to penetrate you need to offer something new or different. It could be some new exciting features, an adaptation...
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