Entrepreneurs

Three (3) ways to strategically define your business and keep being in business

As the lines between industries blur, only businesses that can accurately define what their product or service actually does to improve people's lives will thrive sustainably. Amazingly, many companies...

Inflation rate easing, but operational challenges remain: Four (4) survival strategies for businesses

Nigeria’s inflation rate may have witnessed a decline, but the current level isn’t healthy for households and businesses...

Three (3) strategies for avoiding lazy brand perception

When brands get lazy, less valuable product alternatives will become a strong competition. Every business needs to be...

Three (3) ways to position for AI recommendations

Artificial intelligence is evolving fast as a tool for planning, reasoning and making decisions. I read about someone...

Product innovation or renovation? Your brand need, and three (3) ways to renovate

It is important to distinguish between brand innovation and brand renovation. Understanding the difference that exists between the...
spot_img

World Food Day: Is Agribusiness the next locus of opportunities for entrepreneurs?

Governments around the globe have prioritized food security as global food chain reels from the impact of months of COVID-19 enforced trade and movement...

A 10% increase in brand conversations yields 3% sales – Twitter

Recent study by social networking platform, Twitter, revealed that as brands rev up online conversations about issues that truly matter to their followers the...

Implementation of the ACFTA in 2021 to boost Nigeria service sector – Stears Business

By January 2021, the reality for 55 African countries will take a new turn. State leaders will knock down restrictions on movement across the...

Global crisis unleashes new companies, new markets and industries – Heidi Zak, Co-CEO, ThirdLove

As crisis roils the world economy due to prolonged lockdown, successful entrepreneurs say the period presents a blend of problems that entrepreneurs can build...

Starting a business without fund: Take a job, start with 20% – Daymond John, CEO of FUBU

If you don’t have the capital to back your business, you can start by taking a pay job to fund the business and pay...

Innovation is a key road to market strategy, Take Zee Oil & Gas example

Confronted with a saturated market, to penetrate you need to offer something new or different. It could be some new exciting features, an adaptation...
spot_img