Entrepreneurs

Women Empowerment: Olam Agri celebrates 1,004 graduates of its baking academy

Olam Agri has been commended for its sustained investment in women’s economic empowerment as its Crown Flour Angels (CFA) Baking Academy graduated 355 women, bringing total beneficiaries to 1,004...

Five Ways to release energy in your business team

All thriving businesses have energy flowing through the team structure. Employees are rejuvenated and optimistic, pretty much looking...

Growth in Consumer Testimonial Campaigns: Three (3) Ways to Flow with Trend

Consumers seem to be wary of being assaulted by ad claims that seem distant from reality. Brand messaging...

Building brands beyond media influencers: Three (3) ways to build lasting connections, relationships

The urge to drive a brand or product through massive influencer spending continues to blind businesses to reality....

A Commitment to Excellence, Hard Work, Integrity, the Hallmark of Business – Bartholomew Egbochie

Bartholomew Egbochie is the CEO of ATCO Homes, a fast-rising Nigerian real estate company. Egbochie’s testimonials reveal exceptional...
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FCMB deploys resource platform to help Nigerian entrepreneurs

First City Monument Bank (FCMB) is about to uplift Nigerian budding entrepreneurs. The bank's latest effort is an initiative tagged, “Top-5-In-5”, a digital video...

By Reaching out to let customers know it’s a privilege to serve, You will make the difference this season

Any business that keeps quiet and remains distant in a season when consumers are pressed is set for a quick demise. No doubt the...

The post lockdown consumers: Entrepreneurs need a core-product mindset to thrive

Pushed, pressed, and presently scared, the post lockdown consumers will be more thoughtful and cautious than ever. Businesses will need a different approach to...

Don’t trust what consumers say, pay attention to unconscious reactions – Gerald Zaltman, Harvard professor

Failed product launches are often a result of businesses' reliance on what consumers say. Experts however have discovered that what consumers truly desire and...

Businesses need an opportunity mindset to survive the post-lockdown crisis

Sales guru, Brian Tracy, said life is a continuous cycle of problems and crises but exceptional people look out for ways to provide solutions...

Five (5) traits new crop of business leaders need for big wins

Business thrives when founders understood time and season. Whatever traits helped enterprising leaders navigate the early stages of the tech-driven, military-type capitalism maybe the...
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