By Reaching out to let customers know it’s a privilege to serve, You will make the difference this season
Any business that keeps quiet and remains distant in a season when consumers are pressed is set for a quick demise. No doubt the...
The post lockdown consumers: Entrepreneurs need a core-product mindset to thrive
Pushed, pressed, and presently scared, the post lockdown consumers will be more thoughtful and cautious than ever. Businesses will need a different approach to...
Don’t trust what consumers say, pay attention to unconscious reactions – Gerald Zaltman, Harvard professor
Failed product launches are often a result of businesses' reliance on what consumers say. Experts however have discovered that what consumers truly desire and...
Businesses need an opportunity mindset to survive the post-lockdown crisis
Sales guru, Brian Tracy, said life is a continuous cycle of problems and crises but exceptional people look out for ways to provide solutions...
Five (5) traits new crop of business leaders need for big wins
Business thrives when founders understood time and season. Whatever traits helped enterprising leaders navigate the early stages of the tech-driven, military-type capitalism maybe the...
TEF hosts webinar to help businesses adapt to change
The Elumelu Foundation will host a webinar between 2pm to 4pm today to help business managers learn how to adapt to the changing social...
