Innovation

Growth in Consumer Testimonial Campaigns: Three (3) Ways to Flow with Trend

Consumers seem to be wary of being assaulted by ad claims that seem distant from reality. Brand messaging and smart graphic designs are being consciously screened for credibility. It...

Building brands beyond media influencers: Three (3) ways to build lasting connections, relationships

The urge to drive a brand or product through massive influencer spending continues to blind businesses to reality....

A Commitment to Excellence, Hard Work, Integrity, the Hallmark of Business – Bartholomew Egbochie

Bartholomew Egbochie is the CEO of ATCO Homes, a fast-rising Nigerian real estate company. Egbochie’s testimonials reveal exceptional...

The Science of Getting Rich – Wallace

To become rich, you have to make a conscious effort and follow certain natural laws. These are the...

The Financial Truths No One Tells You in Your First 2 Years of Entrepreneurship

By Hope Horner When I first started my business, I approached budgeting with the optimism of someone who hadn't...
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Education & enterprise: Osun varsity gets NUC accreditation for more courses

In a bid to broaden the knowledge bank of the nation, the Nigerian Universities Commission (NUC) has approved 51 new undergraduate and postgraduate...

Mobile spend to hit $380 billion in 2020 with great implications for businesses

As consumers reportedly averaged 3hrs 40minutes on their mobile devices in 2019, 35% more than recorded in 2018, this year is expected to be...

44% of workforce with low education will be forced out by automation before 2030 – global analyst, PWC

Starting with 3% this year, by 2030 almost 30% of jobs would have been phased out by automation, leaving redundant 44% of global workforce...

Trade in services to hit new height, providing fresh opportunities – PWC

Economic outlooks for the year, especially a recent one by PriceWaterCoopers, a global consulting firm, see the service sector expanding from $5 billion in...

Sustainable company growth involves changes to the internal ‘machinery’ of a firm – Michael Blanding, Forbes

Award-winning review journalist and author, Micheal Blanding, has demystified the theories surrounding company growth. Writing this week, he posits that growth is not...

To see growth Accenture advises off-grid solar firms to prioritise small businesses

In one of its studies, leading consulting firm, Accenture, revealed that small-businesses have consistently exhibited a desire to embrace energy offerings that put into...
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