Innovation

Is Your Brand Name Empowered? For Keys for Getting That Done

Do you know that consumers don’t buy products? They buy brands. Think about the last time you visited the hospital to see a doctor for an ailment that required...

Market Intelligence: Three (3) Keys for Effective Penetration in Nigeria

Nigeria has a large population and a thriving active segment. Recent data estimates put the country’s population at...

Three (3) ways to move from Identity Crisis to accurate positioning

Many businesses struggle to get positioning right. They keep tweaking benefits promoted by the competition, tuning into the...

Four (4) Ways to Build Brand Strength in Nigeria’s Competitive Market

Walking through most of the aisles usually separating the long shelves in many of Nigeria’s popular shopping outlets...

2026: Four (4) Factors Shaping Consumer Demand Businesses Need to Focus On

If you are familiar with the local slang ‘Naija no dey carry last’, you should know a bit...
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To see growth Accenture advises off-grid solar firms to prioritise small businesses

In one of its studies, leading consulting firm, Accenture, revealed that small-businesses have consistently exhibited a desire to embrace energy offerings that put into...

Clothing & Apparel Market: Product customisation expected to shape consumer sentiment in 2020

Consumer preference in the clothing and apparel market will be shaped by personal desire to stay unique. Hence it is believed that the capacity...

Data will fuel marketing, new product development & service in 2020 – Tola Babalola, digital marketing expert

Digital Marketing expert, and consultant at Wildream, Tola Babalola, said consumers' focus has shifted from mere consumption to seeking purpose in brands; hence getting...

Instapreneurs expected to hit it big in Nigeria

As total global e-commerce sales hit $29 trillion in 2019, as reported by Geneva based UNCTAD, taking advantage of the different online portals including...

Goldman Sachs and China to lead big investment in African tech startups in 2020

The founder of Africa Tech Summit , Andrew Fassnidge, has expressed big optimism concerning tech startups in 2020. He projected massive funding,...

Igbos advised to embrace manufacturing as e-commerce threatens traditional trading

The Governor of Abia State, Okezie Ikpeazu, has advised South-East merchants to embrace manufacturing as returns begin to diminish, in the areas of traditional...
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