Innovation

Four (4) Ways to Build Brand Strength in Nigeria’s Competitive Market

Walking through most of the aisles usually separating the long shelves in many of Nigeria’s popular shopping outlets – Jendor, Justrite, Spar, Ebeano or Market Square – you can...

2026: Four (4) Factors Shaping Consumer Demand Businesses Need to Focus On

If you are familiar with the local slang ‘Naija no dey carry last’, you should know a bit...

Nigeria’s Current Economic Climate: Five (5) Steps to Achieve Sustainable Growth

If you have seen recent news publications about the economy, you should understand why it is important to...

Investing in Lagos? State’s Focus on Infrastructure Incentivises Investment in Property

A new building rises. Gardens relocated or located. Old properties harvested, sold for 100 times the value. Empty...

Hybrid Motors, DriveMe Mobility Launch ₦25 Billion Electric Fleet Partnership

Lagos, Wednesday, July 1, 2026 - Hybrid Motors Nigeria and DriveMe Mobility have announced a ₦25 billion strategic...
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To see growth Accenture advises off-grid solar firms to prioritise small businesses

In one of its studies, leading consulting firm, Accenture, revealed that small-businesses have consistently exhibited a desire to embrace energy offerings that put into...

Clothing & Apparel Market: Product customisation expected to shape consumer sentiment in 2020

Consumer preference in the clothing and apparel market will be shaped by personal desire to stay unique. Hence it is believed that the capacity...

Data will fuel marketing, new product development & service in 2020 – Tola Babalola, digital marketing expert

Digital Marketing expert, and consultant at Wildream, Tola Babalola, said consumers' focus has shifted from mere consumption to seeking purpose in brands; hence getting...

Instapreneurs expected to hit it big in Nigeria

As total global e-commerce sales hit $29 trillion in 2019, as reported by Geneva based UNCTAD, taking advantage of the different online portals including...

Goldman Sachs and China to lead big investment in African tech startups in 2020

The founder of Africa Tech Summit , Andrew Fassnidge, has expressed big optimism concerning tech startups in 2020. He projected massive funding,...

Igbos advised to embrace manufacturing as e-commerce threatens traditional trading

The Governor of Abia State, Okezie Ikpeazu, has advised South-East merchants to embrace manufacturing as returns begin to diminish, in the areas of traditional...
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