Do you know that consumers don’t buy products? They buy brands. Think about the last time you visited the hospital to see a doctor for an ailment that required...
In one of its studies, leading consulting firm, Accenture, revealed that small-businesses have consistently exhibited a desire to embrace energy offerings that put into...
Digital Marketing expert, and consultant at Wildream, Tola Babalola, said consumers' focus has shifted from mere consumption to seeking purpose in brands; hence getting...
As total global e-commerce sales hit $29 trillion in 2019, as reported by Geneva based UNCTAD, taking advantage of the different online portals including...
The Governor of Abia State, Okezie Ikpeazu, has advised South-East merchants to embrace manufacturing as returns begin to diminish, in the areas of traditional...