Consumers seem to be wary of being assaulted by ad claims that seem distant from reality. Brand messaging and smart graphic designs are being consciously screened for credibility. It...
Digital Marketing expert, and consultant at Wildream, Tola Babalola, said consumers' focus has shifted from mere consumption to seeking purpose in brands; hence getting...
As total global e-commerce sales hit $29 trillion in 2019, as reported by Geneva based UNCTAD, taking advantage of the different online portals including...
The Governor of Abia State, Okezie Ikpeazu, has advised South-East merchants to embrace manufacturing as returns begin to diminish, in the areas of traditional...
Businesses have been advised to prepare for the introduction of more advanced technologies this 2020. According to Gianfranco Lanci, President and Chief Operating Officer...