Innovation

Inflation rate easing, but operational challenges remain: Four (4) survival strategies for businesses

Nigeria’s inflation rate may have witnessed a decline, but the current level isn’t healthy for households and businesses yet. The year-on-year inflation rate was 18.02% in September 2025, a...

Three (3) strategies for avoiding lazy brand perception

When brands get lazy, less valuable product alternatives will become a strong competition. Every business needs to be...

Three (3) ways to position for AI recommendations

Artificial intelligence is evolving fast as a tool for planning, reasoning and making decisions. I read about someone...

Product innovation or renovation? Your brand need, and three (3) ways to renovate

It is important to distinguish between brand innovation and brand renovation. Understanding the difference that exists between the...

Women Empowerment: Olam Agri celebrates 1,004 graduates of its baking academy

Olam Agri has been commended for its sustained investment in women’s economic empowerment as its Crown Flour Angels...
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Clothing & Apparel Market: Product customisation expected to shape consumer sentiment in 2020

Consumer preference in the clothing and apparel market will be shaped by personal desire to stay unique. Hence it is believed that the capacity...

Data will fuel marketing, new product development & service in 2020 – Tola Babalola, digital marketing expert

Digital Marketing expert, and consultant at Wildream, Tola Babalola, said consumers' focus has shifted from mere consumption to seeking purpose in brands; hence getting...

Instapreneurs expected to hit it big in Nigeria

As total global e-commerce sales hit $29 trillion in 2019, as reported by Geneva based UNCTAD, taking advantage of the different online portals including...

Goldman Sachs and China to lead big investment in African tech startups in 2020

The founder of Africa Tech Summit , Andrew Fassnidge, has expressed big optimism concerning tech startups in 2020. He projected massive funding,...

Igbos advised to embrace manufacturing as e-commerce threatens traditional trading

The Governor of Abia State, Okezie Ikpeazu, has advised South-East merchants to embrace manufacturing as returns begin to diminish, in the areas of traditional...

Smart businesses should prepare to take advantage of advanced tech in 2020 – Gianfranco Lanci, Lenovo President

Businesses have been advised to prepare for the introduction of more advanced technologies this 2020. According to Gianfranco Lanci, President and Chief Operating Officer...
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