Innovation

Three (3) ways to align creativity with consumer aspirations for a sales boom in 2026

It is 2026. Holiday pyjamas are clearly making way for shining blazers. Family gatherings recede for now, replaced by office frenzy, calls and strategy sessions. Some may say this sounds...

Three (3) ways to prepare business for 2026

The United States carried out its first deadly strike against an ISIS stronghold in Northern Nigeria on Christmas...

Festive economy: three (3) ways to take advantage of frenzy

Seasonal festivities are strong tools in the hands of marketing psychologists. Their logic is simple: lure laid-back, work-worn...

Four (4) strategies for managing growth in mature markets

Promote. Advertise. Push more. Sell more. Do more. All business owners share an endless drive for market growth....

Planning for 2026? Three (3) strategy trends to incorporate into planning

The year 2025 is wrapping up. In less than 40 days, the last digit numbering the year would...
spot_img

Clothing & Apparel Market: Product customisation expected to shape consumer sentiment in 2020

Consumer preference in the clothing and apparel market will be shaped by personal desire to stay unique. Hence it is believed that the capacity...

Data will fuel marketing, new product development & service in 2020 – Tola Babalola, digital marketing expert

Digital Marketing expert, and consultant at Wildream, Tola Babalola, said consumers' focus has shifted from mere consumption to seeking purpose in brands; hence getting...

Instapreneurs expected to hit it big in Nigeria

As total global e-commerce sales hit $29 trillion in 2019, as reported by Geneva based UNCTAD, taking advantage of the different online portals including...

Goldman Sachs and China to lead big investment in African tech startups in 2020

The founder of Africa Tech Summit , Andrew Fassnidge, has expressed big optimism concerning tech startups in 2020. He projected massive funding,...

Igbos advised to embrace manufacturing as e-commerce threatens traditional trading

The Governor of Abia State, Okezie Ikpeazu, has advised South-East merchants to embrace manufacturing as returns begin to diminish, in the areas of traditional...

Smart businesses should prepare to take advantage of advanced tech in 2020 – Gianfranco Lanci, Lenovo President

Businesses have been advised to prepare for the introduction of more advanced technologies this 2020. According to Gianfranco Lanci, President and Chief Operating Officer...
spot_img