Innovation

Is Your Brand Name Empowered? For Keys for Getting That Done

Do you know that consumers don’t buy products? They buy brands. Think about the last time you visited the hospital to see a doctor for an ailment that required...

Market Intelligence: Three (3) Keys for Effective Penetration in Nigeria

Nigeria has a large population and a thriving active segment. Recent data estimates put the country’s population at...

Three (3) ways to move from Identity Crisis to accurate positioning

Many businesses struggle to get positioning right. They keep tweaking benefits promoted by the competition, tuning into the...

Four (4) Ways to Build Brand Strength in Nigeria’s Competitive Market

Walking through most of the aisles usually separating the long shelves in many of Nigeria’s popular shopping outlets...

2026: Four (4) Factors Shaping Consumer Demand Businesses Need to Focus On

If you are familiar with the local slang ‘Naija no dey carry last’, you should know a bit...
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Smart businesses should prepare to take advantage of advanced tech in 2020 – Gianfranco Lanci, Lenovo President

Businesses have been advised to prepare for the introduction of more advanced technologies this 2020. According to Gianfranco Lanci, President and Chief Operating Officer...

Minister advocates intensive digital skill acquisition for increased entrepreneurship

The Honourable Minister of Communications and Digital Economy (HMCDE), Dr. Isa Ali Ibrahim, is advocating for increased digital literacy and entrepreneurship in raising Nigeria's...

Bank of Industry’s Tech Hub: Entry closes in 1 week

The Bank of Industry (BOI) vertebrae 6-month incubation programme for techpreneurs will stop receiving entry on January 3rd 2020. The programme which is expected...

France invites African entrepreneurs to summit

In a bid to provide sustainable solutions to cities and territories across Africa, France welcomes fresh ideas from entrepreneurs on the continent.

Dubai set to welcome African and global paper manufacturers for Jan. 2020 expo

SGI Dubai is an expo that showcases latest technology in the global signage and printing industry. The expo is organised by the International Expo...

Ubuy targets young, professional service providers

Ubuy, a mobile app and website that connects professional service providers with users have been re-launched after an upgrade. The platform collates small businesses...
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