Innovation

Four (4) Ways to Build Brand Strength in Nigeria’s Competitive Market

Walking through most of the aisles usually separating the long shelves in many of Nigeria’s popular shopping outlets – Jendor, Justrite, Spar, Ebeano or Market Square – you can...

2026: Four (4) Factors Shaping Consumer Demand Businesses Need to Focus On

If you are familiar with the local slang ‘Naija no dey carry last’, you should know a bit...

Nigeria’s Current Economic Climate: Five (5) Steps to Achieve Sustainable Growth

If you have seen recent news publications about the economy, you should understand why it is important to...

Investing in Lagos? State’s Focus on Infrastructure Incentivises Investment in Property

A new building rises. Gardens relocated or located. Old properties harvested, sold for 100 times the value. Empty...

Hybrid Motors, DriveMe Mobility Launch ₦25 Billion Electric Fleet Partnership

Lagos, Wednesday, July 1, 2026 - Hybrid Motors Nigeria and DriveMe Mobility have announced a ₦25 billion strategic...
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Podcast: Another 21st Century marketing Tool?

One night 15 years ago journalist Ben Hammersley was on a deadline at the Guardian newspaper, writing a column on internet radio...

The 4th industrial revolution: How to avoid being made redundant

Everyone and every business’ success is a function of the level of fit between the subject strategic intelligence and the demand of the time...

See how Andela is building new generation of young techpreneurs and engineers in Nigeria, Africa

Christina Sass learned at an early age to spot talent in new places. She went on to found Andela, a firm that...

How Kylie Jenner turned fame into commercial opportunities: 3 marketing tips to learn from her

Kylie Jenner turned her fame on the Kardashians' reality TV show into e-merchandising opportunities. In the process, she arrived at wealth. Very few people...

We provide solutions to the shortage of skilled and professional drivers in Nigeria – Damilola Akeju, CEO, Driveme.ng

The ability to see every problem as an opportunity led Damilola Odunlade-Akeju into creating driveme.ng , a year ago. As the founder and chief...

Food industry seen as another enterprise opportunity for smart entrepreneurs

Nigeria population is set for a massive growth, year-on-year, leading to double of what it is currently before the next half-a-century. The concern for...
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