Innovation

Is Your Brand Name Empowered? For Keys for Getting That Done

Do you know that consumers don’t buy products? They buy brands. Think about the last time you visited the hospital to see a doctor for an ailment that required...

Market Intelligence: Three (3) Keys for Effective Penetration in Nigeria

Nigeria has a large population and a thriving active segment. Recent data estimates put the country’s population at...

Three (3) ways to move from Identity Crisis to accurate positioning

Many businesses struggle to get positioning right. They keep tweaking benefits promoted by the competition, tuning into the...

Four (4) Ways to Build Brand Strength in Nigeria’s Competitive Market

Walking through most of the aisles usually separating the long shelves in many of Nigeria’s popular shopping outlets...

2026: Four (4) Factors Shaping Consumer Demand Businesses Need to Focus On

If you are familiar with the local slang ‘Naija no dey carry last’, you should know a bit...
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How Darwin’s ‘adaptation’ theory can help businesses survive post-pandemic

No doubt the business environment has been transformed by the pandemic. Navigating through the environment will therefore require adaptation of the business operating models...

How brand image is toppling product features as driver of consumers’ choices

The 21st century consumers prioritize where brands and businesses stand on issues that truly matter to them. It is becoming a critical motivation when...

Everyone ‘ll need digital skills to hold on to jobs – Brad Smith, President, Microsoft

With increasing digitisation of global economies, the President of Microsoft, Brad Smith, has advised everyone to retrain or upskill to maintain relevance within the...

The algorithmic economy: Experts advise businesses to buckle up

The algorithmic economic is typically staking a firm grip on the global market. Considering the waves of digital innovation, data sourcing, data crunching, and...

E-commerce:Tools for building sales channels, invoicing, tracking and monitoring

With CICOD on your computer, you can run promotions, apply discounts directly, and track and monitor leftover stock in the inventory, all from the...

Communications infrastructure, network and AI, biggest winners of the pandemic – Naoki Fujiwara, CFM, Shinkin Asset Mgt. Co.

The COVID-19 is set to render some industries and business models irrelevant while eventually accentuating and creating some others. According to asset management expert,...
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