Innovation

Four (4) Ways to Build Brand Strength in Nigeria’s Competitive Market

Walking through most of the aisles usually separating the long shelves in many of Nigeria’s popular shopping outlets – Jendor, Justrite, Spar, Ebeano or Market Square – you can...

2026: Four (4) Factors Shaping Consumer Demand Businesses Need to Focus On

If you are familiar with the local slang ‘Naija no dey carry last’, you should know a bit...

Nigeria’s Current Economic Climate: Five (5) Steps to Achieve Sustainable Growth

If you have seen recent news publications about the economy, you should understand why it is important to...

Investing in Lagos? State’s Focus on Infrastructure Incentivises Investment in Property

A new building rises. Gardens relocated or located. Old properties harvested, sold for 100 times the value. Empty...

Hybrid Motors, DriveMe Mobility Launch ₦25 Billion Electric Fleet Partnership

Lagos, Wednesday, July 1, 2026 - Hybrid Motors Nigeria and DriveMe Mobility have announced a ₦25 billion strategic...
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How Darwin’s ‘adaptation’ theory can help businesses survive post-pandemic

No doubt the business environment has been transformed by the pandemic. Navigating through the environment will therefore require adaptation of the business operating models...

How brand image is toppling product features as driver of consumers’ choices

The 21st century consumers prioritize where brands and businesses stand on issues that truly matter to them. It is becoming a critical motivation when...

Everyone ‘ll need digital skills to hold on to jobs – Brad Smith, President, Microsoft

With increasing digitisation of global economies, the President of Microsoft, Brad Smith, has advised everyone to retrain or upskill to maintain relevance within the...

The algorithmic economy: Experts advise businesses to buckle up

The algorithmic economic is typically staking a firm grip on the global market. Considering the waves of digital innovation, data sourcing, data crunching, and...

E-commerce:Tools for building sales channels, invoicing, tracking and monitoring

With CICOD on your computer, you can run promotions, apply discounts directly, and track and monitor leftover stock in the inventory, all from the...

Communications infrastructure, network and AI, biggest winners of the pandemic – Naoki Fujiwara, CFM, Shinkin Asset Mgt. Co.

The COVID-19 is set to render some industries and business models irrelevant while eventually accentuating and creating some others. According to asset management expert,...
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