Innovation

Is Your Brand Name Empowered? For Keys for Getting That Done

Do you know that consumers don’t buy products? They buy brands. Think about the last time you visited the hospital to see a doctor for an ailment that required...

Market Intelligence: Three (3) Keys for Effective Penetration in Nigeria

Nigeria has a large population and a thriving active segment. Recent data estimates put the country’s population at...

Three (3) ways to move from Identity Crisis to accurate positioning

Many businesses struggle to get positioning right. They keep tweaking benefits promoted by the competition, tuning into the...

Four (4) Ways to Build Brand Strength in Nigeria’s Competitive Market

Walking through most of the aisles usually separating the long shelves in many of Nigeria’s popular shopping outlets...

2026: Four (4) Factors Shaping Consumer Demand Businesses Need to Focus On

If you are familiar with the local slang ‘Naija no dey carry last’, you should know a bit...
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Moving from response to recovery post lockdown: Three [3] ways to manage remote teams

The collaboration and jibes that make working together in an open office interesting may not be returning soon. But the world is getting...

Osun Varsity cheered for zero tolerance approach to corruption

The Honourable Commissioner for Education in the state of Osun, Honourable Samuel Bamisayemi Oladoyin has commended the Vice-Chancellor of Osun State University, Professor Labode...

The Digital economy: How you can avoid turning ‘Dinosaur’

The digital economy is fully installed on a global scale. Like air, it impacts everyone. The question is are you going to take advantage...

Tech is the new ‘manufacturing’ for entrepreneurs – John Ehiguese, Group CEO, Mediacraft

Entrepreneurs seeking to become ultrarich will have to look to the tech sector for boundless opportunities. John Ehiguese, the Group Exceutive Oficcer of Mediacraft,...

Osun varsity leads new trend; adopting innovative matriculation

The hallmark of great business organizations is the ability to adapt to changing environment. While most government-sponsored tertiary institutions in Nigeria are seen as...

Nigerian business launches innovative Whatsapp BOT for shoppers, Facebook releases ‘Snap-and-Shop’ feature

Truly, crisis births new opportunities that can be taken only by smart entrepreneurs given to innovation. A Nigerian business known as 'E Dey Shop'...
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