Innovation

Growth in Consumer Testimonial Campaigns: Three (3) Ways to Flow with Trend

Consumers seem to be wary of being assaulted by ad claims that seem distant from reality. Brand messaging and smart graphic designs are being consciously screened for credibility. It...

Building brands beyond media influencers: Three (3) ways to build lasting connections, relationships

The urge to drive a brand or product through massive influencer spending continues to blind businesses to reality....

A Commitment to Excellence, Hard Work, Integrity, the Hallmark of Business – Bartholomew Egbochie

Bartholomew Egbochie is the CEO of ATCO Homes, a fast-rising Nigerian real estate company. Egbochie’s testimonials reveal exceptional...

The Science of Getting Rich – Wallace

To become rich, you have to make a conscious effort and follow certain natural laws. These are the...

The Financial Truths No One Tells You in Your First 2 Years of Entrepreneurship

By Hope Horner When I first started my business, I approached budgeting with the optimism of someone who hadn't...
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Manufacturers in Nigeria cry out for stimulus and moratorium

The quarterly confidence index published by the Manufacturers Association of Nigeria (MAN) revealed a slum in the sector. This is expected to form...

Enyata raising the next set of high profile software developers in Africa

Africa is primed for greater exploits in the field of software development. With a rising youth population, the continent looks set to max its...

Learning more about the ‘at-home’ consumer will boost your marketing – Gulin-Merle, VP, Ads Marketing, Google

Google has provided insights into what consumers prioritize amid the global lockdown. The search engine portal believes the insights can help businesses adapt their...

The future of work is ‘work-from-home’ – James Gorman, CEO, Morgan Stanley

Real estate agencies maybe the ones to lose out as COVID-19 fosters a new working model on the entire globe. Businesses are adjusting their...

Facebook extends video call services, features set to accommodate 50 people

Facebook Inc. has rolled out an extended live video-calling feature that could accommodate as many as 50 people and prevent uninvited guests from dropping...

Strategy for building a lasting business: key into essential needs

The lockdown has taught every consumer and business owner one critical lesson. It is that when push comes to shove, the market will sacrifice...
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