Innovation

Market Intelligence: Three (3) Keys for Effective Penetration in Nigeria

Nigeria has a large population and a thriving active segment. Recent data estimates put the country’s population at approximately 242 million, ranking it among the top 10 in the...

Three (3) ways to move from Identity Crisis to accurate positioning

Many businesses struggle to get positioning right. They keep tweaking benefits promoted by the competition, tuning into the...

Four (4) Ways to Build Brand Strength in Nigeria’s Competitive Market

Walking through most of the aisles usually separating the long shelves in many of Nigeria’s popular shopping outlets...

2026: Four (4) Factors Shaping Consumer Demand Businesses Need to Focus On

If you are familiar with the local slang ‘Naija no dey carry last’, you should know a bit...

Nigeria’s Current Economic Climate: Five (5) Steps to Achieve Sustainable Growth

If you have seen recent news publications about the economy, you should understand why it is important to...
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Strategy for building a lasting business: key into essential needs

The lockdown has taught every consumer and business owner one critical lesson. It is that when push comes to shove, the market will sacrifice...

The two (2) forces of growth you shouldn’t ignore if you dream of taking your business to the top

Businesses need constant motion to grow. Therefore the task of every business manager is to consistently drive motion through quick research and execution. Often this will require...

Ajua set to help businesses raise customer experience in trying time

Leading integrated customer experience company, Ajua, previously known as SurveyMonkey, will hold a webinar starting from 4pm this evening. The webinar is themed "Leading...

The post lockdown economy: Product development strategy to surviving the new realities

The post-lockdown economy, starting anytime from May 2020, will have to be approached strategically to maintain market relevance. Businesses will face new consumer habits...

COVID-19 corporate impact: MainOne supports Lagos containment efforts

MainOne, West Africa’s leading connectivity and data center solutions provider, has partnered with the Lagos State Government and National Center for Disease Control (NCDC) to help curtail the COVID-19...

African software engineers set to gain more global visibility

To help the burgeoning African software engineers gain more global visibility, Africave, a startup with root in Nigeria, has launched its portal. The startup...
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