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Market Intelligence: Three (3) Keys for Effective Penetration in Nigeria

Nigeria has a large population and a thriving active segment. Recent data estimates put the country’s population at approximately 242 million, ranking it among the top 10 in the...

Three (3) ways to move from Identity Crisis to accurate positioning

Many businesses struggle to get positioning right. They keep tweaking benefits promoted by the competition, tuning into the...

Four (4) Ways to Build Brand Strength in Nigeria’s Competitive Market

Walking through most of the aisles usually separating the long shelves in many of Nigeria’s popular shopping outlets...

2026: Four (4) Factors Shaping Consumer Demand Businesses Need to Focus On

If you are familiar with the local slang ‘Naija no dey carry last’, you should know a bit...

Nigeria’s Current Economic Climate: Five (5) Steps to Achieve Sustainable Growth

If you have seen recent news publications about the economy, you should understand why it is important to...
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TEF hosts webinar to help businesses adapt to change

The Elumelu Foundation will host a webinar between 2pm to 4pm today to help business managers learn how to adapt to the changing social...

Off net virtual classroom provides alternative for schools

To mitigate the poor internet connectivity and cost across the country, leading virtual classroom agency, Wild Media Africa, is deploying a highly effective system...

Enyata raising the next set of high profile software developers in Africa

Africa is primed for greater exploits in the field of software development. With a rising youth population, the continent looks set to max its...

Learning more about the ‘at-home’ consumer will boost your marketing – Gulin-Merle, VP, Ads Marketing, Google

Google has provided insights into what consumers prioritize amid the global lockdown. The search engine portal believes the insights can help businesses adapt their...

Banks in 3 locked states to operate 8am to 2pm from 4th May – FG

The National Coordinator of the Presidential Task Force on Covid-19, Dr. Sani Aliyu, said, yesterday, banks in Lagos, Ogun and the Federal Capital Territory...

Ideas need to be constantly renewed to maintain appeal – Max Mckeown, author, The Strategy Book

Product and service ideas go through a cycle that eventually lead to a decline. To make them consistently appealing to the buying public they...
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