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Growth in Consumer Testimonial Campaigns: Three (3) Ways to Flow with Trend

Consumers seem to be wary of being assaulted by ad claims that seem distant from reality. Brand messaging and smart graphic designs are being consciously screened for credibility. It...

Building brands beyond media influencers: Three (3) ways to build lasting connections, relationships

The urge to drive a brand or product through massive influencer spending continues to blind businesses to reality....

A Commitment to Excellence, Hard Work, Integrity, the Hallmark of Business – Bartholomew Egbochie

Bartholomew Egbochie is the CEO of ATCO Homes, a fast-rising Nigerian real estate company. Egbochie’s testimonials reveal exceptional...

The Science of Getting Rich – Wallace

To become rich, you have to make a conscious effort and follow certain natural laws. These are the...

The Financial Truths No One Tells You in Your First 2 Years of Entrepreneurship

By Hope Horner When I first started my business, I approached budgeting with the optimism of someone who hadn't...
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Possible lockdown extension: Pres. Buhari to broadcast to nation tonight

Sources reveal the President of the Federal Republic of Nigeria, Muhammad Buhari, will lay to rest speculations about possible lockdown later in the day....

COVID-19 corporate impact: MainOne supports Lagos containment efforts

MainOne, West Africa’s leading connectivity and data center solutions provider, has partnered with the Lagos State Government and National Center for Disease Control (NCDC) to help curtail the COVID-19...

COVID-19: This may be the greatest chance to build your brand!

The best strategy for building positive sentiment around your brand is to weigh-in with public support during distress. It is simple. Friendship is strengthened...

Luxury and fashion companies to be hard hit by economic lockdown – McKinsey

As consumers sober up, due to the ongoing lockdown, spend on non-food and non-health products are expected to take a hit. Fashion and luxury...

Chinese doctors’ arrival in Nigeria: Failure of our Business Development Managers – Jacob Ipogah, PC, Hoover Consulting

OPINION - I have been carefully following the invitation of Chinese Medical Team to Nigeria and the controversies that surround it. To...

African software engineers set to gain more global visibility

To help the burgeoning African software engineers gain more global visibility, Africave, a startup with root in Nigeria, has launched its portal. The startup...
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