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Pedal-to-the-metal mentality: Four (4) ways to maintain team energy

Are you familiar with the phrase ‘Unicorn to Zombies’? It is the common term used for describing startups that experience a rapid shift from high valuation to closure. Based...

Three (3) ways to align creativity with consumer aspirations for a sales boom in 2026

It is 2026. Holiday pyjamas are clearly making way for shining blazers. Family gatherings recede for now, replaced...

Three (3) ways to prepare business for 2026

The United States carried out its first deadly strike against an ISIS stronghold in Northern Nigeria on Christmas...

Festive economy: three (3) ways to take advantage of frenzy

Seasonal festivities are strong tools in the hands of marketing psychologists. Their logic is simple: lure laid-back, work-worn...

Four (4) strategies for managing growth in mature markets

Promote. Advertise. Push more. Sell more. Do more. All business owners share an endless drive for market growth....
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Self-development: How to use your personal content to raise your relevance and value

On a personal note, what you consume is your content. The consumption line feeds your character, boosts your knowledge and stores up viable experience...

Possible lockdown extension: Pres. Buhari to broadcast to nation tonight

Sources reveal the President of the Federal Republic of Nigeria, Muhammad Buhari, will lay to rest speculations about possible lockdown later in the day....

COVID-19 corporate impact: MainOne supports Lagos containment efforts

MainOne, West Africa’s leading connectivity and data center solutions provider, has partnered with the Lagos State Government and National Center for Disease Control (NCDC) to help curtail the COVID-19...

COVID-19: This may be the greatest chance to build your brand!

The best strategy for building positive sentiment around your brand is to weigh-in with public support during distress. It is simple. Friendship is strengthened...

Luxury and fashion companies to be hard hit by economic lockdown – McKinsey

As consumers sober up, due to the ongoing lockdown, spend on non-food and non-health products are expected to take a hit. Fashion and luxury...

Chinese doctors’ arrival in Nigeria: Failure of our Business Development Managers – Jacob Ipogah, PC, Hoover Consulting

OPINION - I have been carefully following the invitation of Chinese Medical Team to Nigeria and the controversies that surround it. To...
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