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Growth in Consumer Testimonial Campaigns: Three (3) Ways to Flow with Trend

Consumers seem to be wary of being assaulted by ad claims that seem distant from reality. Brand messaging and smart graphic designs are being consciously screened for credibility. It...

Building brands beyond media influencers: Three (3) ways to build lasting connections, relationships

The urge to drive a brand or product through massive influencer spending continues to blind businesses to reality....

A Commitment to Excellence, Hard Work, Integrity, the Hallmark of Business – Bartholomew Egbochie

Bartholomew Egbochie is the CEO of ATCO Homes, a fast-rising Nigerian real estate company. Egbochie’s testimonials reveal exceptional...

The Science of Getting Rich – Wallace

To become rich, you have to make a conscious effort and follow certain natural laws. These are the...

The Financial Truths No One Tells You in Your First 2 Years of Entrepreneurship

By Hope Horner When I first started my business, I approached budgeting with the optimism of someone who hadn't...
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Five (5) free tools and grants, offered by tech-based firms to help businesses pinned by the COVID-19

Facebook, Google, SAP, Linkdln, and more are offering free tools, grants and resources to help businesses get by at this period. Your business, especially...

#StaySafe: Infinix Mobile introduces virtual assistance

PRESS RELEASE - In response to the rising spread of the Coronavirus, smartphone maker Infinix Mobile launches a website to allow citizens...

If you want your business to gain support after the lockdown, offer support now – Joe Holder, influencer and celebrity fitness trainer

The COVID-19 may have wreaked havoc on business but it provides opportunities for brands to leave lasting impression on consumers. Businesses that rise up  to offer...

Five (5) ways to beat career endangering behaviours

A successful career is often built on a unique but adaptable personality that meets the demand of a given corporate environment and culture. That...

Academia invokes enterprise-spirit as Osun Varsity proffers tech solution to COVID-19

The COVID-19 pandemic has drawn the attention of academia and researchers in Nigeria. The management of Osun State University, in conjunction with some specialists...

Want to ‘crowdfund’? Check new SEC guidelines for advantage

In an economy where most business still operate largely in the informal sector, securing investment to scale is a challenge. Digital crowdfunding however has...
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