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Festive economy: three (3) ways to take advantage of frenzy

Seasonal festivities are strong tools in the hands of marketing psychologists. Their logic is simple: lure laid-back, work-worn and bored consumers back into the stores; get them to draw...

Four (4) strategies for managing growth in mature markets

Promote. Advertise. Push more. Sell more. Do more. All business owners share an endless drive for market growth....

Planning for 2026? Three (3) strategy trends to incorporate into planning

The year 2025 is wrapping up. In less than 40 days, the last digit numbering the year would...

Three (3) ways to strategically define your business and keep being in business

As the lines between industries blur, only businesses that can accurately define what their product or service actually...

Inflation rate easing, but operational challenges remain: Four (4) survival strategies for businesses

Nigeria’s inflation rate may have witnessed a decline, but the current level isn’t healthy for households and businesses...
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COVID-19: This may be the greatest chance to build your brand!

The best strategy for building positive sentiment around your brand is to weigh-in with public support during distress. It is simple. Friendship is strengthened...

Luxury and fashion companies to be hard hit by economic lockdown – McKinsey

As consumers sober up, due to the ongoing lockdown, spend on non-food and non-health products are expected to take a hit. Fashion and luxury...

Chinese doctors’ arrival in Nigeria: Failure of our Business Development Managers – Jacob Ipogah, PC, Hoover Consulting

OPINION - I have been carefully following the invitation of Chinese Medical Team to Nigeria and the controversies that surround it. To...

African software engineers set to gain more global visibility

To help the burgeoning African software engineers gain more global visibility, Africave, a startup with root in Nigeria, has launched its portal. The startup...

Want to be an auctioneer? Body reviews curriculum, set for new course at the end of April

PRESS RELEASE - The Certified Institute of Auctioneers of Nigeria has revised its course curriculum for new Auctioneers to include bid calling drills...

LinkedIn says Blockchain and emotional intelligence are 2 of the most sought after skills

Emotional Intelligence and knowledge of Blockchain technology are some of the in-demand skills for the new decade. Emotional Intelligence boosts selling and aids team...
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