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Growth in Consumer Testimonial Campaigns: Three (3) Ways to Flow with Trend

Consumers seem to be wary of being assaulted by ad claims that seem distant from reality. Brand messaging and smart graphic designs are being consciously screened for credibility. It...

Building brands beyond media influencers: Three (3) ways to build lasting connections, relationships

The urge to drive a brand or product through massive influencer spending continues to blind businesses to reality....

A Commitment to Excellence, Hard Work, Integrity, the Hallmark of Business – Bartholomew Egbochie

Bartholomew Egbochie is the CEO of ATCO Homes, a fast-rising Nigerian real estate company. Egbochie’s testimonials reveal exceptional...

The Science of Getting Rich – Wallace

To become rich, you have to make a conscious effort and follow certain natural laws. These are the...

The Financial Truths No One Tells You in Your First 2 Years of Entrepreneurship

By Hope Horner When I first started my business, I approached budgeting with the optimism of someone who hadn't...
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Opportunities rising in the Health sector: businesses to benefit from N120 billion COVID-19 relief fund

Health-related businesses are expected to keep running and turning in revenues despite the lockdown. The Central Bank of Nigeria (CBN) announced N120 billion Relief...

$100,000 on the cards for tech savvy, innovative entrepreneurs at the African Impact Challenge

PRESS RELEASE - The goal of the African Impact Challenge is to enable sustainable development locally across the continent, by investing...

The COVID-19 offshoot: Three (3) ways to manage changes in a swift, transformative business environment

The COVID-19 enforced lockdown is psychologically transformative. It is changing global understanding of what change truly means. Firmly put, change can happen at anytime....

Nigeria gets relief amid lockdown as World Bank suspends loan repayment

Nigeria which has received $11.5 billion credit from the World Bank so far this year is among several countries asked to withhold debt payments...

COVID-19 and the new normal: How business organizations can adapt

New realities await work and daily living after the lockdown. Apparently a health crisis is fast turning into a financial crisis for many consumers,...

Do-it-yourself business ad: Jeff Goodby & Rich Silverstein wants to teach SMEs some ad trickS

For nimble startups with hardly any 'leftover' to hire an ad agency, there are countless online classes that can help gain basic knowledge of...
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