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Is Your Brand Name Empowered? For Keys for Getting That Done

Do you know that consumers don’t buy products? They buy brands. Think about the last time you visited the hospital to see a doctor for an ailment that required...

Market Intelligence: Three (3) Keys for Effective Penetration in Nigeria

Nigeria has a large population and a thriving active segment. Recent data estimates put the country’s population at...

Three (3) ways to move from Identity Crisis to accurate positioning

Many businesses struggle to get positioning right. They keep tweaking benefits promoted by the competition, tuning into the...

Four (4) Ways to Build Brand Strength in Nigeria’s Competitive Market

Walking through most of the aisles usually separating the long shelves in many of Nigeria’s popular shopping outlets...

2026: Four (4) Factors Shaping Consumer Demand Businesses Need to Focus On

If you are familiar with the local slang ‘Naija no dey carry last’, you should know a bit...
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Six (6) strategies FG, small and big businesses can deploy to survive post-lockdown -Ipogha, Eco-Hoovers

In Enterprise Risk Management, there is what we call 'Natural Disasters". These are unforseen calamities that befall a business and give it setback....

Self-development: How to use your personal content to raise your relevance and value

On a personal note, what you consume is your content. The consumption line feeds your character, boosts your knowledge and stores up viable experience...

Possible lockdown extension: Pres. Buhari to broadcast to nation tonight

Sources reveal the President of the Federal Republic of Nigeria, Muhammad Buhari, will lay to rest speculations about possible lockdown later in the day....

COVID-19 corporate impact: MainOne supports Lagos containment efforts

MainOne, West Africa’s leading connectivity and data center solutions provider, has partnered with the Lagos State Government and National Center for Disease Control (NCDC) to help curtail the COVID-19...

COVID-19: This may be the greatest chance to build your brand!

The best strategy for building positive sentiment around your brand is to weigh-in with public support during distress. It is simple. Friendship is strengthened...

Luxury and fashion companies to be hard hit by economic lockdown – McKinsey

As consumers sober up, due to the ongoing lockdown, spend on non-food and non-health products are expected to take a hit. Fashion and luxury...
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