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Product innovation or renovation? Your brand need, and three (3) ways to renovate

It is important to distinguish between brand innovation and brand renovation. Understanding the difference that exists between the two product management concepts can yield a market advantage. Most of the...

Women Empowerment: Olam Agri celebrates 1,004 graduates of its baking academy

Olam Agri has been commended for its sustained investment in women’s economic empowerment as its Crown Flour Angels...

Five Ways to release energy in your business team

All thriving businesses have energy flowing through the team structure. Employees are rejuvenated and optimistic, pretty much looking...

Growth in Consumer Testimonial Campaigns: Three (3) Ways to Flow with Trend

Consumers seem to be wary of being assaulted by ad claims that seem distant from reality. Brand messaging...

Building brands beyond media influencers: Three (3) ways to build lasting connections, relationships

The urge to drive a brand or product through massive influencer spending continues to blind businesses to reality....
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Nigeria gets relief amid lockdown as World Bank suspends loan repayment

Nigeria which has received $11.5 billion credit from the World Bank so far this year is among several countries asked to withhold debt payments...

COVID-19 and the new normal: How business organizations can adapt

New realities await work and daily living after the lockdown. Apparently a health crisis is fast turning into a financial crisis for many consumers,...

Do-it-yourself business ad: Jeff Goodby & Rich Silverstein wants to teach SMEs some ad trickS

For nimble startups with hardly any 'leftover' to hire an ad agency, there are countless online classes that can help gain basic knowledge of...

The only way to get things done quick, swiftly is to build a 2-pizza team – Jeff Bezos, Amazon founder

In the current disruption-led market, bureaucratic approach to business decisions can bring down an organization in no time. Therefore maintaining relevance, or sustaining meaningful...

CBN’s N50 billion facility to help SMEs hit by COVID-19: See the guidelines released by the apex bank

In the light of the ongoing lockdown and disruption to business activities, the Central Bank of Nigeria (CBN) is about to help small businesses...

PiggyVest hits a new milestone with Achievers’ Awards

PiggyVest , a fintech platform that services over 350, 000 clients, will be honoured with the Lord's Achievers' Award for its contribution to...
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