Seasonal festivities are strong tools in the hands of marketing psychologists. Their logic is simple: lure laid-back, work-worn and bored consumers back into the stores; get them to draw...
The
COVID-19 may have wreaked havoc on business but it provides opportunities for
brands to leave lasting impression on consumers. Businesses that rise up to offer...
The COVID-19 pandemic has drawn the attention of academia and researchers in Nigeria. The management of Osun State University, in conjunction with some specialists...
In an economy where most business still operate largely in the informal sector, securing investment to scale is a challenge. Digital crowdfunding however has...
Health-related businesses are expected to keep running and turning in revenues despite the lockdown.
The Central Bank of Nigeria (CBN) announced N120 billion Relief...