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Market Intelligence: Three (3) Keys for Effective Penetration in Nigeria

Nigeria has a large population and a thriving active segment. Recent data estimates put the country’s population at approximately 242 million, ranking it among the top 10 in the...

Three (3) ways to move from Identity Crisis to accurate positioning

Many businesses struggle to get positioning right. They keep tweaking benefits promoted by the competition, tuning into the...

Four (4) Ways to Build Brand Strength in Nigeria’s Competitive Market

Walking through most of the aisles usually separating the long shelves in many of Nigeria’s popular shopping outlets...

2026: Four (4) Factors Shaping Consumer Demand Businesses Need to Focus On

If you are familiar with the local slang ‘Naija no dey carry last’, you should know a bit...

Nigeria’s Current Economic Climate: Five (5) Steps to Achieve Sustainable Growth

If you have seen recent news publications about the economy, you should understand why it is important to...
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COVID-19: Seven (7) actions prescribed by PWC to whittle down the effects on your business

No doubt the Coronavirus is crippling business activities. It is becoming worrying. Business value chain is being disrupted somehow as government and industry leaders...

Entrepreneurship World Cup set to provide alternative funding channels for SMEs

As financial institutions lower lending outlook for 2020 due to global uncertainties, entrepreneurs may have to look for alternative funding sources to keep business....

Shelf Life secures funding to help pharmacies improve inventories and access

Press Release - Field Intelligence this week announced the successful closing of its Series A funding round led by Blue Haven Initiative, with...

Disruption: ‘Once you fall behind it’s hard to catch up’, Eric Schmidt, former Alphabet chief executive warns business

Revered ex Chief Executive Office of Google's parent company, Alphabet, Eric Schmidt, has warned business leaders to increase the pace of innovation, else they...

Sky Capital launches ‘Illuminate’ to help tech-enthusiasts provide solutions to everyday market need

The hackathon, named Illuminate is a one-week intense gathering of technology enthusiasts, developers, product managers, innovation specialists and entrepreneurs to re-think the myriads of...
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