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Three (3) ways to align creativity with consumer aspirations for a sales boom in 2026

It is 2026. Holiday pyjamas are clearly making way for shining blazers. Family gatherings recede for now, replaced by office frenzy, calls and strategy sessions. Some may say this sounds...

Three (3) ways to prepare business for 2026

The United States carried out its first deadly strike against an ISIS stronghold in Northern Nigeria on Christmas...

Festive economy: three (3) ways to take advantage of frenzy

Seasonal festivities are strong tools in the hands of marketing psychologists. Their logic is simple: lure laid-back, work-worn...

Four (4) strategies for managing growth in mature markets

Promote. Advertise. Push more. Sell more. Do more. All business owners share an endless drive for market growth....

Planning for 2026? Three (3) strategy trends to incorporate into planning

The year 2025 is wrapping up. In less than 40 days, the last digit numbering the year would...
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How leveraging industry experts as influencers sustains sales traction

Businesses utilize influencer marketing as a tool for broadening product awareness as well as driving sales. However, it is important to be strategic when...

You can create your dream business or products while you are studying – Teddy Kossoko

When Teddy Kossoko who hails originally from the Central African Republic enrolled in Blagnac IUT, France, in 2012, he realized that gaming was fast...

Grow, innovate, evolve or customers ‘ll leave you behind – Boye Oshinaga, Founder/ CEO, Gradely

Nigerian entrepreneur, Boye Oshinaga, the founder and CEO of Gradely, a thriving education app that helps pupils raise their academic performance level, recently advised...

Massive opportunities in telecoms sector for entrepreneurs – Absa

Absa, a leading pan-African bank with a strong footprint across the African continent, has highlighted the opportunities for new businesses in the Nigerian telecommunications...

Business growth: Five [5] ways to hold off the large competitors – Wole Shenbanjo, CEO at Shenbee Travels

As a small business owner, you are competing for every dime and penny in exchange within the economy. Your ability to compete favourably within...

How businesses can leverage the stock exchange to scale

Soaring inflation and prolonged trading inactivity due to the global lockdown left businesses with huge inventories and a cashflow problem, which also disrupted funding...
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