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Growth in Consumer Testimonial Campaigns: Three (3) Ways to Flow with Trend

Consumers seem to be wary of being assaulted by ad claims that seem distant from reality. Brand messaging and smart graphic designs are being consciously screened for credibility. It...

Building brands beyond media influencers: Three (3) ways to build lasting connections, relationships

The urge to drive a brand or product through massive influencer spending continues to blind businesses to reality....

A Commitment to Excellence, Hard Work, Integrity, the Hallmark of Business – Bartholomew Egbochie

Bartholomew Egbochie is the CEO of ATCO Homes, a fast-rising Nigerian real estate company. Egbochie’s testimonials reveal exceptional...

The Science of Getting Rich – Wallace

To become rich, you have to make a conscious effort and follow certain natural laws. These are the...

The Financial Truths No One Tells You in Your First 2 Years of Entrepreneurship

By Hope Horner When I first started my business, I approached budgeting with the optimism of someone who hadn't...
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How to Shift Your Mindset for Serious Success – Krista MaShore

Regardless of how skilled you may be or how awesome a product or service is, it's your mindset that will make or break a...

The two students who took on Coke and Pepsi

Students Mirco Wiegert and Lorenz Hampl had decided to set up their own cola company, but there was a catch - they had no...

African markets still innovating amid liquidity struggles, revealed ABSA AFMI Report

ABSA, a leading financial services provider, revealed that innovations in sustainable finance, digital transformation, alongside important initiatives in transparency and regulation, will help reinvigorate...

The September edition of the BuildBusiness is out – Grab a copy

Grab a copy to read more.....Call or WhatsApp 07035038232

The healthcare sector: A new locus of opportunity you should invest in

Increasing health issues and widespread adoption of technology have given rise to fresh opportunities in the healthcare sector. The health sector is expected to...

Four (4) ways to build a business brand that target audience can’t ignore

Consumers make choices based on feelings. These feelings aren't hollow. They arise from deeply felt emotion, based on how the services and products they...
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