Product

Festive economy: three (3) ways to take advantage of frenzy

Seasonal festivities are strong tools in the hands of marketing psychologists. Their logic is simple: lure laid-back, work-worn and bored consumers back into the stores; get them to draw...

Four (4) strategies for managing growth in mature markets

Promote. Advertise. Push more. Sell more. Do more. All business owners share an endless drive for market growth....

Planning for 2026? Three (3) strategy trends to incorporate into planning

The year 2025 is wrapping up. In less than 40 days, the last digit numbering the year would...

Three (3) ways to strategically define your business and keep being in business

As the lines between industries blur, only businesses that can accurately define what their product or service actually...

Inflation rate easing, but operational challenges remain: Four (4) survival strategies for businesses

Nigeria’s inflation rate may have witnessed a decline, but the current level isn’t healthy for households and businesses...
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60% of people now discover favourite brands online – Google survey

A recent survey conducted by info and technology giant, Google, revealed that more than half of present consumers make brand choices based on information...

Business travelers get relief as High Court condemns collection of import duty on personal goods

The Nigerian Customs Service (NSC) will henceforth have to tender cogent and verifiable evidence that goods found in travelers baggage are meant for sale...

Off net virtual classroom provides alternative for schools

To mitigate the poor internet connectivity and cost across the country, leading virtual classroom agency, Wild Media Africa, is deploying a highly effective system...

Lockdown economic impact: Airline industry one of the hardest hit

Total capacity for international and domestic flights has fallen by more than 70%, reported Bloomberg. It does mean that capacity stands currently at quarter...

Farming and farm equipment rental are growth areas to invest

This 9 months old Startup is now the largest farm equipment rental service in Nigeria. From a humble beginning of just a few tractors...

Experiencing slow internet access? Damaged underwater cables are the cause

Mobile telecommunications network provider, MTN, has been sending text messages to subscribers apologizing for 'slow data speeds and difficulty with accessing the internet'. Being...
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