Strategy

Is Your Brand Name Empowered? For Keys for Getting That Done

Do you know that consumers don’t buy products? They buy brands. Think about the last time you visited the hospital to see a doctor for an ailment that required...

Market Intelligence: Three (3) Keys for Effective Penetration in Nigeria

Nigeria has a large population and a thriving active segment. Recent data estimates put the country’s population at...

Three (3) ways to move from Identity Crisis to accurate positioning

Many businesses struggle to get positioning right. They keep tweaking benefits promoted by the competition, tuning into the...

Four (4) Ways to Build Brand Strength in Nigeria’s Competitive Market

Walking through most of the aisles usually separating the long shelves in many of Nigeria’s popular shopping outlets...

2026: Four (4) Factors Shaping Consumer Demand Businesses Need to Focus On

If you are familiar with the local slang ‘Naija no dey carry last’, you should know a bit...
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Gov. Makinde deploys state marketing, pitches for investment in Oyo

States in Nigeria have lacked the marketing know-how for effective positioning; whereas this is necessary if they are ever going to become attractive investment...

Emotional intelligence & entrepreneurship: How to build restraint and compassion to survive

Entrepreneurship is a long term game. Emotional intelligence is crucial to playing that game well. Emotional Intelligence is the ability to express and control our feelings as...

How to live intentionally to achieve business and life goals

If you are going to achieve anything worthwhile you have to live intentionally. This is because every purpose will demand a specific lifestyle. Maps...

Learn, adopt Steve Jobs’ ‘walking meetings’ strategy to connect employees and partners to your vision – Inc.

This article is for business leaders or entrepreneurs looking for better ways to help employees connect with their visions. The article was written...

Four (4) ways to balance your customer acquisition spend so you don’t give away your profit

Your first aim as a business is to generate customers. Next to it is to make enough profit or breakeven to sustain the business. But customer acquisition...

How to accelerate your organization’s growth through focus and positive energy

When the belief system within an organization is coherent and the energy of members is pulled and focused on an agreed objective, the...
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