Strategy

Solving Business Problems? Six (6) Steps for Using Issue Tree

If you own a business, I assume you are not unfamiliar with solving problems. Troubleshooting supply chain issues. Catering to customers who seem to want nothing to do with...

Is Your Brand Name Empowered? For Keys for Getting That Done

Do you know that consumers don’t buy products? They buy brands. Think about the last time you visited...

Market Intelligence: Three (3) Keys for Effective Penetration in Nigeria

Nigeria has a large population and a thriving active segment. Recent data estimates put the country’s population at...

Three (3) ways to move from Identity Crisis to accurate positioning

Many businesses struggle to get positioning right. They keep tweaking benefits promoted by the competition, tuning into the...

Four (4) Ways to Build Brand Strength in Nigeria’s Competitive Market

Walking through most of the aisles usually separating the long shelves in many of Nigeria’s popular shopping outlets...
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Competencies, not degrees! Survey shows shift in criteria for sourcing talent

A survey conducted in November 2019, in the US, by the Chamber of Commerce Foundation, shows a shift in how businesses recruit. Among...

Gov. Makinde deploys state marketing, pitches for investment in Oyo

States in Nigeria have lacked the marketing know-how for effective positioning; whereas this is necessary if they are ever going to become attractive investment...

Emotional intelligence & entrepreneurship: How to build restraint and compassion to survive

Entrepreneurship is a long term game. Emotional intelligence is crucial to playing that game well. Emotional Intelligence is the ability to express and control our feelings as...

How to live intentionally to achieve business and life goals

If you are going to achieve anything worthwhile you have to live intentionally. This is because every purpose will demand a specific lifestyle. Maps...

Learn, adopt Steve Jobs’ ‘walking meetings’ strategy to connect employees and partners to your vision – Inc.

This article is for business leaders or entrepreneurs looking for better ways to help employees connect with their visions. The article was written...

Four (4) ways to balance your customer acquisition spend so you don’t give away your profit

Your first aim as a business is to generate customers. Next to it is to make enough profit or breakeven to sustain the business. But customer acquisition...
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