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Is Your Brand Name Empowered? For Keys for Getting That Done

Do you know that consumers don’t buy products? They buy brands. Think about the last time you visited the hospital to see a doctor for an ailment that required...

Market Intelligence: Three (3) Keys for Effective Penetration in Nigeria

Nigeria has a large population and a thriving active segment. Recent data estimates put the country’s population at...

Three (3) ways to move from Identity Crisis to accurate positioning

Many businesses struggle to get positioning right. They keep tweaking benefits promoted by the competition, tuning into the...

Four (4) Ways to Build Brand Strength in Nigeria’s Competitive Market

Walking through most of the aisles usually separating the long shelves in many of Nigeria’s popular shopping outlets...

2026: Four (4) Factors Shaping Consumer Demand Businesses Need to Focus On

If you are familiar with the local slang ‘Naija no dey carry last’, you should know a bit...
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Ali Baba’s Jack Ma shifts focus to Africa, aims to raise entrepreneurs

The retired Executive Chairman of China's largest e-commerce portal, Jack Ma, is set to help Africa raise more entrepreneurs. The founder of Alibaba said...

UNIOSUN organises a 90-day empowerment program for over 600 youths

In supporting the government to eradicate the unemployment rate among the youth in the state of Osun and Nigeria at large, The Management of...

Nigeria is filled with business opportunities for those with smart analytical mindset – Dr. Biodun Adedipe, topmost economist

Foremost economist and management consultant, Dr. 'Biodun Adedipe, said, this evening, that the Nigerian business landscape is loaded with opportunities begging to be taken....

Dialpad: Here is a business communication tool that can help your team coordinate work remotely

Dialpad is a cloud-based video conferencing and AI (artificial intelligence)-powered business phone solution that unifies dispersed team members by giving each one instant access...

The Nigerian creative industry set to receive a boost from Nigeria-US partnership

The Nigerian-American Chamber of Commerce has announced a collaboration between the country and the United States, with the aim of boosting the efforts of...

Two (2) BUSINESS-driven events to look out for within the next 30 days

The Lagos Fashion Week and the Lagos International Trade Fair will take place within the next 1 month. The two events share one...
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