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“From Reform to Prosperity”: Tinubu Puts Nigerian Business at Centre of Next Economic Chapter

In his address marking Nigeria's 66th Independence anniversary on 1 October, President Bola Ahmed Tinubu, GCFR, declared that...
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Economy: FG Reaffirms Commitment to Fiscal Reforms, Revenue Growth, Expansion at Bangkok Meetings

The Federal Government has reaffirmed its commitment to strengthening Nigeria’s fiscal framework, improving domestic revenue mobilisation, enhancing public expenditure efficiency, and sustaining economic reforms to deliver long-term growth and...
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Is Your Brand Name Empowered? For Keys for Getting That Done

Do you know that consumers don’t buy products? They buy brands. Think about the last time you visited...
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Market Intelligence: Three (3) Keys for Effective Penetration in Nigeria

Nigeria has a large population and a thriving active segment. Recent data estimates put the country’s population at...
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Three (3) ways to move from Identity Crisis to accurate positioning

Many businesses struggle to get positioning right. They keep tweaking benefits promoted by the competition, tuning into the...
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Four (4) Ways to Build Brand Strength in Nigeria’s Competitive Market

Walking through most of the aisles usually separating the long shelves in many of Nigeria’s popular shopping outlets...
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Nigeria’s Current Economic Climate: Five (5) Steps to Achieve Sustainable Growth

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If you have seen recent news publications about the...
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Investing in Lagos? State’s Focus on Infrastructure Incentivises Investment in Property

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A new building rises. Gardens relocated or located. Old...

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Economy: FG Reaffirms Commitment to Fiscal Reforms, Revenue Growth, Expansion at Bangkok Meetings

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“From Reform to Prosperity”: Tinubu Puts Nigerian Business at Centre of Next Economic Chapter

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No More Missing Pets or Luggage: Samsung Announces Rollout of SmartTag3 Tracking Devices

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Samsung Electronics today announced the new Galaxy SmartTag3. This...

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Is Your Brand Name Empowered? For Keys for Getting That Done

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Do you know that consumers don’t buy products? They...

Market Intelligence: Three (3) Keys for Effective Penetration in Nigeria

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Three (3) ways to build and leverage product names to expand a business sales funnel

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Emerging technologies have brought changes in skill requirements – Dipo Faulkner, Country GM, IBM Nigeria

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Hybrid Motors, DriveMe Mobility Launch ₦25 Billion Electric Fleet Partnership

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Is Your Brand Name Empowered? For Keys for Getting That Done

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Outspan promotes sustainable dairy farming practices to mark World Milk Day

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Latest Articles

Leveraging culture, subculture insights for business: Four (4) ways to tap niches

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Human behaviours are largely learned. Our values, perceptions, wants, and behaviours are shaped by what we have been exposed to within family and institutions...

US-Iran war: why you should take an investor’s view

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Wars are brutal. The human costs have no justification. Supply chain disruptions aren’t hearty. They hit households hard. A spike in the inflation rate...

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Cash flow is the lifeline of business. It can be compared to the fuel that keeps an automobile engine running, the blood circulation that...

Six (6) Ways to Raise the Levels of Your Customer Attachment

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Considering the scale of insights available to businesses, there are very few bad brands anymore. The competition these days is often between good and...

Building business Momentum: Three (3) ways to keep you going strong

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When is the best time to prospect for new sales? A sales expert will tell you it is immediately after making a sale. Equally,...

The Law of Productivity: Prioritise, Plan, Perform

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A simple summary of all the scientific jargon behind Newton’s Law of Motion is that action generates momentum. When you turn your intention to...
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Economy: FG Reaffirms Commitment to Fiscal Reforms, Revenue Growth, Expansion at Bangkok Meetings

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The Federal Government has reaffirmed its commitment to strengthening...

“From Reform to Prosperity”: Tinubu Puts Nigerian Business at Centre of Next Economic Chapter

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In his address marking Nigeria's 66th Independence anniversary on...

No More Missing Pets or Luggage: Samsung Announces Rollout of SmartTag3 Tracking Devices

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Samsung Electronics today announced the new Galaxy SmartTag3. This...

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Economy: FG Reaffirms Commitment to Fiscal Reforms, Revenue Growth, Expansion at Bangkok Meetings

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The Federal Government has reaffirmed its commitment to strengthening...

“From Reform to Prosperity”: Tinubu Puts Nigerian Business at Centre of Next Economic Chapter

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No More Missing Pets or Luggage: Samsung Announces Rollout of SmartTag3 Tracking Devices

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Samsung Electronics today announced the new Galaxy SmartTag3. This...

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