The Nigeria wine and spirits market continues to receive rave reviews despite multiple challenges. The solid performance of notable players in the segment in recent years despite declining consumer...
A cogent approach to maximizing revenue over time is to focus on customer lifetime value. This shrewd focus would ensure businesses prioritize retaining current...
JOHANNESBURG, South Africa, 01 November 2022 -/African Media Agency(AMA)/- For many organisations, the last few years have been the most disruptive in living memory....
A cogent approach to maximizing revenue over time is to focus on customer lifetime value. This shrewd focus would ensure businesses prioritize retaining current...
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Secondary data describing consumption trends don’t always capture market complexities such as the underlying motivation that consumers have for making a purchase. That accounts...