Entrepreneurs

Building business Momentum: Three (3) ways to keep you going strong

When is the best time to prospect for new sales? A sales expert will tell you it is immediately after making a sale. Equally, a soccer coach will tell...

The Law of Productivity: Prioritise, Plan, Perform

A simple summary of all the scientific jargon behind Newton’s Law of Motion is that action generates momentum....

PROMOS: Three (3) Consumer Promos Driving Excitement in Q1

Marketers are hitting the dial already. Wise consumers are not hanging up the call. You know what the...

Pedal-to-the-metal mentality: Four (4) ways to maintain team energy

Are you familiar with the phrase ‘Unicorn to Zombies’? It is the common term used for describing startups...

Three (3) ways to align creativity with consumer aspirations for a sales boom in 2026

It is 2026. Holiday pyjamas are clearly making way for shining blazers. Family gatherings recede for now, replaced...
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Festive economy: three (3) ways to take advantage of frenzy

Seasonal festivities are strong tools in the hands of marketing psychologists. Their logic is simple: lure laid-back, work-worn and bored consumers back into the...

Women Empowerment: Olam Agri celebrates 1,004 graduates of its baking academy

Olam Agri has been commended for its sustained investment in women’s economic empowerment as its Crown Flour Angels (CFA) Baking Academy graduated 355 women,...

A Commitment to Excellence, Hard Work, Integrity, the Hallmark of Business – Bartholomew Egbochie

Bartholomew Egbochie is the CEO of ATCO Homes, a fast-rising Nigerian real estate company. Egbochie’s testimonials reveal exceptional integrity, strong accomplishments and a widening...

The real estate market provides high-yielding investment Opportunities

Media Interview “How ATCO Homes is pushing the frontier of real estate investment” – Mr Bartholomew Egbochie, GMD, ATCO Group  Mr Batholomew Egbochie is the Group MD of...

The new rule of social/ marketing networking: Make friends, not contacts – Triumph-Abatan Oluwayomi, Managing Director, ATCO Homes

It is a known fact, that YOUR NETWORK IS YOUR NET WORTH. However, you would need a deeper level of emotional connection to obtain...

Starting a business: How to identify bad business Ideas – Damilola Odunlade-Akeju, founder/CEO, DriveMe.ng

 You must have heard top business executives say, “Idea rules the world”. Believe me, that saying is 100% true. The Apple iPhone was an...
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