Financing

Is Your Brand Name Empowered? For Keys for Getting That Done

Do you know that consumers don’t buy products? They buy brands. Think about the last time you visited the hospital to see a doctor for an ailment that required...

Market Intelligence: Three (3) Keys for Effective Penetration in Nigeria

Nigeria has a large population and a thriving active segment. Recent data estimates put the country’s population at...

Three (3) ways to move from Identity Crisis to accurate positioning

Many businesses struggle to get positioning right. They keep tweaking benefits promoted by the competition, tuning into the...

Four (4) Ways to Build Brand Strength in Nigeria’s Competitive Market

Walking through most of the aisles usually separating the long shelves in many of Nigeria’s popular shopping outlets...

2026: Four (4) Factors Shaping Consumer Demand Businesses Need to Focus On

If you are familiar with the local slang ‘Naija no dey carry last’, you should know a bit...
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N50 billion SME fund receives over 80,000 applications, disbursement begins this weekend

Over 80,000 small and medium businesses and households have submitted applications for the stimulus loan driven by the Central Bank of Nigeria. The data...

Scam Alert: COVID-19 now internet fraudsters bait

It is high time internet users became wary of visiting suspicious webpages both on Android and PC. Cybersecurity researchers have reported a massive surge...

Impact Series: Organized local bodies weigh-in with relief for communities during lockdown

Organized community-based organizations are rising to the challenges of taking care of economically vulnerable indigenes greatly impacted by ongoing lockdown. In Osun state the...

Lockdown extension: Read full text of the president’s speech

The president of the Federal Republic of Nigeria held a broadcast last night. Read the full text of the broadcast: ADDRESS BY H.E. MUHAMMADU BUHARI,...

Five (5) free tools and grants, offered by tech-based firms to help businesses pinned by the COVID-19

Facebook, Google, SAP, Linkdln, and more are offering free tools, grants and resources to help businesses get by at this period. Your business, especially...

Want to ‘crowdfund’? Check new SEC guidelines for advantage

In an economy where most business still operate largely in the informal sector, securing investment to scale is a challenge. Digital crowdfunding however has...
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