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Is Your Brand Name Empowered? For Keys for Getting That Done
Do you know that consumers don’t buy products? They buy brands. Think about the last time you visited the hospital to see a doctor for an ailment that required...
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Market Intelligence: Three (3) Keys for Effective Penetration in Nigeria
Nigeria has a large population and a thriving active segment. Recent data estimates put the country’s population at...
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Three (3) ways to move from Identity Crisis to accurate positioning
Many businesses struggle to get positioning right. They keep tweaking benefits promoted by the competition, tuning into the...
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Four (4) Ways to Build Brand Strength in Nigeria’s Competitive Market
Walking through most of the aisles usually separating the long shelves in many of Nigeria’s popular shopping outlets...
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2026: Four (4) Factors Shaping Consumer Demand Businesses Need to Focus On
If you are familiar with the local slang ‘Naija no dey carry last’, you should know a bit...
$100,000 on the cards for tech savvy, innovative entrepreneurs at the African Impact Challenge
Financing
Toyin Afilaka
-
March 30, 2020
PRESS RELEASE - The goal of the African Impact Challenge is to enable sustainable development locally across the continent, by investing...
Nigeria gets relief amid lockdown as World Bank suspends loan repayment
Financing
Toyin Afilaka
-
March 27, 2020
Nigeria which has received $11.5 billion credit from the World Bank so far this year is among several countries asked to withhold debt payments...
CBN’s N50 billion facility to help SMEs hit by COVID-19: See the guidelines released by the apex bank
Financing
Toyin Afilaka
-
March 25, 2020
In the light of the ongoing lockdown and disruption to business activities, the Central Bank of Nigeria (CBN) is about to help small businesses...
PiggyVest hits a new milestone with Achievers’ Awards
Financing
Toyin Afilaka
-
March 25, 2020
PiggyVest , a fintech platform that services over 350, 000 clients, will be honoured with the Lord's Achievers' Award for its contribution to...
BOI targets support for more small businesses; raises 1 billion Euro to offer low interest facilities
Financing
Toyin Afilaka
-
March 23, 2020
The Bank of Industry (BOI) is set to boost productivity of local industries by expanding its capacity to support small scale businesses. The...
Real estate business: Low interest rate means this is the best time to build – Olusegun Ajanlekoko, Pres., CASLE
Financing
Toyin Afilaka
-
March 23, 2020
As economic activities grind to a halt world wide, and government are being put under deeper strain to offer stimulus packages, the President of...
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Is Your Brand Name Empowered? For Keys for Getting That Done
Toyin Afilaka
-
August 28, 2026
Market Intelligence: Three (3) Keys for Effective Penetration in Nigeria
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Three (3) ways to move from Identity Crisis to accurate positioning
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Four (4) Ways to Build Brand Strength in Nigeria’s Competitive Market
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2026: Four (4) Factors Shaping Consumer Demand Businesses Need to Focus On
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Nigeria’s Current Economic Climate: Five (5) Steps to Achieve Sustainable Growth
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