Innovation

Growth in Consumer Testimonial Campaigns: Three (3) Ways to Flow with Trend

Consumers seem to be wary of being assaulted by ad claims that seem distant from reality. Brand messaging and smart graphic designs are being consciously screened for credibility. It...

Building brands beyond media influencers: Three (3) ways to build lasting connections, relationships

The urge to drive a brand or product through massive influencer spending continues to blind businesses to reality....

A Commitment to Excellence, Hard Work, Integrity, the Hallmark of Business – Bartholomew Egbochie

Bartholomew Egbochie is the CEO of ATCO Homes, a fast-rising Nigerian real estate company. Egbochie’s testimonials reveal exceptional...

The Science of Getting Rich – Wallace

To become rich, you have to make a conscious effort and follow certain natural laws. These are the...

The Financial Truths No One Tells You in Your First 2 Years of Entrepreneurship

By Hope Horner When I first started my business, I approached budgeting with the optimism of someone who hadn't...
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Five (5) reasons you should adopt tech as part of your business processes

The competitive landscape is getting transformed by the day across industries. Businesses aren’t merely competing on product quality levels and channel investment rate but...

The two students who took on Coke and Pepsi

Students Mirco Wiegert and Lorenz Hampl had decided to set up their own cola company, but there was a catch - they had no...

Terawork is fast becoming a home for African freelancers – by Techcabal

In 2015, Femi Taiwo wasn’t planning to start a new company until he was duped by a company he outsourced a project to.  Already behind...

Ureka Launches Innovative App for Jobseekers, HR Experts

Ureka Technologies, a Lagos based start-up, has announced the launch of a new employer- jobseeker app named 1001applicants.com. The app, according to its creators, will...

The healthcare sector: The new locus of opportunity you should invest in

Increasing health issues and widespread digital tech adoption have given rise to fresh opportunities in the healthcare sector. The sector is expected to witness...

COVID-19: Terawork Says Platform To Help Businesses Rebound

As the global economy grapples with the impacts of the lockdown, TERAWORK leading web-based platform for hiring independent skilled workers known as freelancers has...
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