Innovation

Growth in Consumer Testimonial Campaigns: Three (3) Ways to Flow with Trend

Consumers seem to be wary of being assaulted by ad claims that seem distant from reality. Brand messaging and smart graphic designs are being consciously screened for credibility. It...

Building brands beyond media influencers: Three (3) ways to build lasting connections, relationships

The urge to drive a brand or product through massive influencer spending continues to blind businesses to reality....

A Commitment to Excellence, Hard Work, Integrity, the Hallmark of Business – Bartholomew Egbochie

Bartholomew Egbochie is the CEO of ATCO Homes, a fast-rising Nigerian real estate company. Egbochie’s testimonials reveal exceptional...

The Science of Getting Rich – Wallace

To become rich, you have to make a conscious effort and follow certain natural laws. These are the...

The Financial Truths No One Tells You in Your First 2 Years of Entrepreneurship

By Hope Horner When I first started my business, I approached budgeting with the optimism of someone who hadn't...
spot_img

Disruption: ‘Once you fall behind it’s hard to catch up’, Eric Schmidt, former Alphabet chief executive warns business

Revered ex Chief Executive Office of Google's parent company, Alphabet, Eric Schmidt, has warned business leaders to increase the pace of innovation, else they...

‘Find your niche and study it’, Johnny Enagwolor, co-founder of PlentyWaka, advises entrepreneurs

As regulations and policy changes keep putting many business out of operation, the co-founder of bus-hailing platform, PlentyWaka, Johnny Enagwolor, has advised entrepreneurs to...

Venture capital firm increases funding for local start-ups to $25,000

Microtraction, an early-stage venture capital firm, has increased its funding for viable start-ups from $15,000 to $25,000. As well, it has reduced its...

Gatatransport launches mobile app to tackle frustrations in cab-hailing segment

To tackle major frustrations, such as declined request and delay in pick up time, experienced by commuters, Gatatransport has launched its own mobile app....

From private to mobile ad tools: Wrapyt helping car-owners make money

Press Release - Car advertising technology company, Wrapyt, is changing the Nigerian outdoor advertising market by partnering with high-mileage private car owners...

Sky Capital launches ‘Illuminate’ to help tech-enthusiasts provide solutions to everyday market need

The hackathon, named Illuminate is a one-week intense gathering of technology enthusiasts, developers, product managers, innovation specialists and entrepreneurs to re-think the myriads of...
spot_img