Innovation

PROMOS: Three (3) Consumer Promos Driving Excitement in Q1

Marketers are hitting the dial already. Wise consumers are not hanging up the call. You know what the fear of missing out (FOMO) does, right? A table for two...

Pedal-to-the-metal mentality: Four (4) ways to maintain team energy

Are you familiar with the phrase ‘Unicorn to Zombies’? It is the common term used for describing startups...

Three (3) ways to align creativity with consumer aspirations for a sales boom in 2026

It is 2026. Holiday pyjamas are clearly making way for shining blazers. Family gatherings recede for now, replaced...

Three (3) ways to prepare business for 2026

The United States carried out its first deadly strike against an ISIS stronghold in Northern Nigeria on Christmas...

Festive economy: three (3) ways to take advantage of frenzy

Seasonal festivities are strong tools in the hands of marketing psychologists. Their logic is simple: lure laid-back, work-worn...
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Disruption: ‘Once you fall behind it’s hard to catch up’, Eric Schmidt, former Alphabet chief executive warns business

Revered ex Chief Executive Office of Google's parent company, Alphabet, Eric Schmidt, has warned business leaders to increase the pace of innovation, else they...

‘Find your niche and study it’, Johnny Enagwolor, co-founder of PlentyWaka, advises entrepreneurs

As regulations and policy changes keep putting many business out of operation, the co-founder of bus-hailing platform, PlentyWaka, Johnny Enagwolor, has advised entrepreneurs to...

Venture capital firm increases funding for local start-ups to $25,000

Microtraction, an early-stage venture capital firm, has increased its funding for viable start-ups from $15,000 to $25,000. As well, it has reduced its...

Gatatransport launches mobile app to tackle frustrations in cab-hailing segment

To tackle major frustrations, such as declined request and delay in pick up time, experienced by commuters, Gatatransport has launched its own mobile app....

From private to mobile ad tools: Wrapyt helping car-owners make money

Press Release - Car advertising technology company, Wrapyt, is changing the Nigerian outdoor advertising market by partnering with high-mileage private car owners...

Sky Capital launches ‘Illuminate’ to help tech-enthusiasts provide solutions to everyday market need

The hackathon, named Illuminate is a one-week intense gathering of technology enthusiasts, developers, product managers, innovation specialists and entrepreneurs to re-think the myriads of...
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