Innovation

Is Your Brand Name Empowered? For Keys for Getting That Done

Do you know that consumers don’t buy products? They buy brands. Think about the last time you visited the hospital to see a doctor for an ailment that required...

Market Intelligence: Three (3) Keys for Effective Penetration in Nigeria

Nigeria has a large population and a thriving active segment. Recent data estimates put the country’s population at...

Three (3) ways to move from Identity Crisis to accurate positioning

Many businesses struggle to get positioning right. They keep tweaking benefits promoted by the competition, tuning into the...

Four (4) Ways to Build Brand Strength in Nigeria’s Competitive Market

Walking through most of the aisles usually separating the long shelves in many of Nigeria’s popular shopping outlets...

2026: Four (4) Factors Shaping Consumer Demand Businesses Need to Focus On

If you are familiar with the local slang ‘Naija no dey carry last’, you should know a bit...
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Sky Capital launches ‘Illuminate’ to help tech-enthusiasts provide solutions to everyday market need

The hackathon, named Illuminate is a one-week intense gathering of technology enthusiasts, developers, product managers, innovation specialists and entrepreneurs to re-think the myriads of...

Check these 3 strategies for creating competitive edge for your business, according to Treacy and Wierserman

The competitive landscape is no doubt constantly changing. A winning business must continuously be on the look out for changes in its sector, and...

Simba Group revs up competition for larger share of solar power market

Simba Group, distributors of Luminous power back up solutions including inverters, batteries and solar-powered systems, have unveiled a ‘first of its...

Solar increases scale, growing into most viable business field

As Berkshire Hathaway's Warren Buffet makes in-road into solar energy through his latest investment in NV Energy, hurdles to massive adoption are expected to...

UAE unveils $500m fund to digitize Africa and aid startups

Dubai-based UAE Consortium for Africa is set to commit $500 million to expanding the continent's digital footprint while helping the youths acquire skills that...

GDM Group introduces sales management solutions for retailers

GDM Group, a marketing innovation firm, introduced three tech-driven, sales management solutions over the weekend. The solutions are Retailar, Retailscope and Alpha Geek. The management...
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