Innovation

Is Your Brand Name Empowered? For Keys for Getting That Done

Do you know that consumers don’t buy products? They buy brands. Think about the last time you visited the hospital to see a doctor for an ailment that required...

Market Intelligence: Three (3) Keys for Effective Penetration in Nigeria

Nigeria has a large population and a thriving active segment. Recent data estimates put the country’s population at...

Three (3) ways to move from Identity Crisis to accurate positioning

Many businesses struggle to get positioning right. They keep tweaking benefits promoted by the competition, tuning into the...

Four (4) Ways to Build Brand Strength in Nigeria’s Competitive Market

Walking through most of the aisles usually separating the long shelves in many of Nigeria’s popular shopping outlets...

2026: Four (4) Factors Shaping Consumer Demand Businesses Need to Focus On

If you are familiar with the local slang ‘Naija no dey carry last’, you should know a bit...
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PiggyVest hits a new milestone with Achievers’ Awards

PiggyVest , a fintech platform that services over 350, 000 clients, will be honoured with the Lord's Achievers' Award for its contribution to...

Capricorn Digital’s Baxi platform seeks to make processing payment easier for entrepreneurs

PRESS RELEASE - Capricorn Digital is one of those players who through its platform Baxi, gives users access to a broad range...

Microsoft makes its Teams software solution available to help SMEs beat the lockdown

Leading software solution provider, Microsoft, is calling on Small and Medium-sized Businesses (SMBs) to pivot to the Microsoft Teams software in order to continue...

Productivity: FiberOne extends services to Lekki, boosts broadband access for businesses and homes

Fiber optic internet connectivity has become essential in meeting the demands of today's IoT-driven environment. For this reason FiberOne Broadband this month has ...

Covenant University set to host tech conference, pitch-for-cash competition

Covenant University is set to prepare Nigeria's young and potential entrepreneurs for the change that is currently taking place in the global workspace. This...

Entrepreneurship World Cup set to provide alternative funding channels for SMEs

As financial institutions lower lending outlook for 2020 due to global uncertainties, entrepreneurs may have to look for alternative funding sources to keep business....
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