Innovation

PROMOS: Three (3) Consumer Promos Driving Excitement in Q1

Marketers are hitting the dial already. Wise consumers are not hanging up the call. You know what the fear of missing out (FOMO) does, right? A table for two...

Pedal-to-the-metal mentality: Four (4) ways to maintain team energy

Are you familiar with the phrase ‘Unicorn to Zombies’? It is the common term used for describing startups...

Three (3) ways to align creativity with consumer aspirations for a sales boom in 2026

It is 2026. Holiday pyjamas are clearly making way for shining blazers. Family gatherings recede for now, replaced...

Three (3) ways to prepare business for 2026

The United States carried out its first deadly strike against an ISIS stronghold in Northern Nigeria on Christmas...

Festive economy: three (3) ways to take advantage of frenzy

Seasonal festivities are strong tools in the hands of marketing psychologists. Their logic is simple: lure laid-back, work-worn...
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Check these 3 strategies for creating competitive edge for your business, according to Treacy and Wierserman

The competitive landscape is no doubt constantly changing. A winning business must continuously be on the look out for changes in its sector, and...

Simba Group revs up competition for larger share of solar power market

Simba Group, distributors of Luminous power back up solutions including inverters, batteries and solar-powered systems, have unveiled a ‘first of its...

Solar increases scale, growing into most viable business field

As Berkshire Hathaway's Warren Buffet makes in-road into solar energy through his latest investment in NV Energy, hurdles to massive adoption are expected to...

UAE unveils $500m fund to digitize Africa and aid startups

Dubai-based UAE Consortium for Africa is set to commit $500 million to expanding the continent's digital footprint while helping the youths acquire skills that...

GDM Group introduces sales management solutions for retailers

GDM Group, a marketing innovation firm, introduced three tech-driven, sales management solutions over the weekend. The solutions are Retailar, Retailscope and Alpha Geek. The management...

Scenario planning: How to build business resilience in a changing environment

A little change in the economy or the way people live can put an unprepared organisation out of business. Hence, the best way to...
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