Innovation

Is Your Brand Name Empowered? For Keys for Getting That Done

Do you know that consumers don’t buy products? They buy brands. Think about the last time you visited the hospital to see a doctor for an ailment that required...

Market Intelligence: Three (3) Keys for Effective Penetration in Nigeria

Nigeria has a large population and a thriving active segment. Recent data estimates put the country’s population at...

Three (3) ways to move from Identity Crisis to accurate positioning

Many businesses struggle to get positioning right. They keep tweaking benefits promoted by the competition, tuning into the...

Four (4) Ways to Build Brand Strength in Nigeria’s Competitive Market

Walking through most of the aisles usually separating the long shelves in many of Nigeria’s popular shopping outlets...

2026: Four (4) Factors Shaping Consumer Demand Businesses Need to Focus On

If you are familiar with the local slang ‘Naija no dey carry last’, you should know a bit...
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Shelf Life secures funding to help pharmacies improve inventories and access

Press Release - Field Intelligence this week announced the successful closing of its Series A funding round led by Blue Haven Initiative, with...

Disruption: ‘Once you fall behind it’s hard to catch up’, Eric Schmidt, former Alphabet chief executive warns business

Revered ex Chief Executive Office of Google's parent company, Alphabet, Eric Schmidt, has warned business leaders to increase the pace of innovation, else they...

‘Find your niche and study it’, Johnny Enagwolor, co-founder of PlentyWaka, advises entrepreneurs

As regulations and policy changes keep putting many business out of operation, the co-founder of bus-hailing platform, PlentyWaka, Johnny Enagwolor, has advised entrepreneurs to...

Venture capital firm increases funding for local start-ups to $25,000

Microtraction, an early-stage venture capital firm, has increased its funding for viable start-ups from $15,000 to $25,000. As well, it has reduced its...

Gatatransport launches mobile app to tackle frustrations in cab-hailing segment

To tackle major frustrations, such as declined request and delay in pick up time, experienced by commuters, Gatatransport has launched its own mobile app....

From private to mobile ad tools: Wrapyt helping car-owners make money

Press Release - Car advertising technology company, Wrapyt, is changing the Nigerian outdoor advertising market by partnering with high-mileage private car owners...
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