Innovation

Is Your Brand Name Empowered? For Keys for Getting That Done

Do you know that consumers don’t buy products? They buy brands. Think about the last time you visited the hospital to see a doctor for an ailment that required...

Market Intelligence: Three (3) Keys for Effective Penetration in Nigeria

Nigeria has a large population and a thriving active segment. Recent data estimates put the country’s population at...

Three (3) ways to move from Identity Crisis to accurate positioning

Many businesses struggle to get positioning right. They keep tweaking benefits promoted by the competition, tuning into the...

Four (4) Ways to Build Brand Strength in Nigeria’s Competitive Market

Walking through most of the aisles usually separating the long shelves in many of Nigeria’s popular shopping outlets...

2026: Four (4) Factors Shaping Consumer Demand Businesses Need to Focus On

If you are familiar with the local slang ‘Naija no dey carry last’, you should know a bit...
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Nigeria accounts for 80% of $551m foreign investment in African Fintech startups – CBN

Seen as the best lever for financial inclusion on the continent, Fintech companies in Africa have been attracting massive global attention. The solution has...

World Bank advocates improved digital economy for actualization of Nigeria’s growth plan

Having emerged from almost 3 years of recession, Nigeria has been advised to channel more investment into the digital space if she desires further...

MTN dares scholars, organises research and innovation challenge

MTN Nigeria is organising an academic challenge aimed at helping postgraduate students, and researchers, to develop their ideas into concrete initiatives. The challenge tagged...

Car hailing tussle: Opay’s OCar arrives to challenge Uber, Bolt

Chinese-backed Opera Opay has extended vertically into the car-hailing segment. This is coming on the heels of another extension into the payment segment. The...

Ministry of State gets N200billion to support SMEs and other industries

The Federal Executive Council (FEC) has secured a facility worth N200b from a number of lenders spearheaded by Credit Suisse AG to finance industrialisation...

Two global tech chiefs visit Nigeria under 1 week: The rise of the nation’s tech ecosystem

Two Jacks have visited Nigeria under 1 week. The curious part isn't the names but what they represent. One is Jack Dorsey, the billionaire...
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