Innovation

Market Intelligence: Three (3) Keys for Effective Penetration in Nigeria

Nigeria has a large population and a thriving active segment. Recent data estimates put the country’s population at approximately 242 million, ranking it among the top 10 in the...

Three (3) ways to move from Identity Crisis to accurate positioning

Many businesses struggle to get positioning right. They keep tweaking benefits promoted by the competition, tuning into the...

Four (4) Ways to Build Brand Strength in Nigeria’s Competitive Market

Walking through most of the aisles usually separating the long shelves in many of Nigeria’s popular shopping outlets...

2026: Four (4) Factors Shaping Consumer Demand Businesses Need to Focus On

If you are familiar with the local slang ‘Naija no dey carry last’, you should know a bit...

Nigeria’s Current Economic Climate: Five (5) Steps to Achieve Sustainable Growth

If you have seen recent news publications about the economy, you should understand why it is important to...
spot_img

Tech academy begins 6-month training to prepare youths for future of work

Tech Specialist, an academy devoted to nurturing IT talents, is collaborating with the industrial Trust Fund (ITF) and the Nigeria Employers Consultative Association (NECA)...

Don’t just use Twitter to socialise, create jobs with it – Okonjo-Iweala advises Nigerian Youths

Twitter, one of the top 3 social media platforms in the world, is being positioned as a revenue-generating tool with potential for creating jobs...

Tech isn’t enough, organisations must upskill to compete – Ehimuan-Chiazor, Director, Google West Africa

Google says improved digital skills are critical for businesses aiming to thrive in current, intensely competitive marketplace. Knowledge of cloud computing, artificial intelligence,...

Forbes: Check this business that wants to make money by improving sleep quality

Eight Sleep wants hitting the pillow to be the equivalent of hitting the doctor’s office. The company, founded in 2014 by husband-wife...

Border closure & import restrictions provide opportunity to invest in platforms that connect farmers to investors

As border closure persists, Nigerian farmlands and farmers are bound for more activities. This is because internal consumption will drive demand for local...

New opportunities to build business around fintech, as infrastructure and policies improve

It is becoming more easier to build a fintech platform these days. Consider PiggyBank turning into PiggyVest, with great arrays of financial products including...
spot_img