Innovation

Growth in Consumer Testimonial Campaigns: Three (3) Ways to Flow with Trend

Consumers seem to be wary of being assaulted by ad claims that seem distant from reality. Brand messaging and smart graphic designs are being consciously screened for credibility. It...

Building brands beyond media influencers: Three (3) ways to build lasting connections, relationships

The urge to drive a brand or product through massive influencer spending continues to blind businesses to reality....

A Commitment to Excellence, Hard Work, Integrity, the Hallmark of Business – Bartholomew Egbochie

Bartholomew Egbochie is the CEO of ATCO Homes, a fast-rising Nigerian real estate company. Egbochie’s testimonials reveal exceptional...

The Science of Getting Rich – Wallace

To become rich, you have to make a conscious effort and follow certain natural laws. These are the...

The Financial Truths No One Tells You in Your First 2 Years of Entrepreneurship

By Hope Horner When I first started my business, I approached budgeting with the optimism of someone who hadn't...
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Check if your career is being endangered by disruptive tech and machines

The global job landscape will be transformed by the fast adoption of tech and robots across the production and distribution value chain, according to...

Outsourcing, a strong post-pandemic survival strategy – Expert

As businesses grapple with the effect of the pandemic on both the productionprocesses and enterprise bottom-line, Dr. Greg Ezeilo, a consultant to the PublicAccounts...

Mckinsey says Companies must rethink how and where they connect with consumers

The COVID-19 pandemic has upturned almost all previous marketing logic. What works in the new normal isn’t necessarily what every business has been used...

Forbes: The Japanese software developer that wants to help monitor your wfh employees

Working from home during the coronavirus pandemic is spurring demand for the remote working tools sold by Optim Corp. Shares of the Tokyo-based company...

Union Bank launches Robotic and AI Challenge for students

PRESS RELEASE - The Next Robotics Legend is an initiative designed by Edu360, Union Bank’s education platform, in collaboration with Awarri, a pan-African...

How Darwin’s ‘adaptation’ theory can help businesses survive post-pandemic

No doubt the business environment has been transformed by the pandemic. Navigating through the environment will therefore require adaptation of the business operating models...
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