Innovation

Is Your Brand Name Empowered? For Keys for Getting That Done

Do you know that consumers don’t buy products? They buy brands. Think about the last time you visited the hospital to see a doctor for an ailment that required...

Market Intelligence: Three (3) Keys for Effective Penetration in Nigeria

Nigeria has a large population and a thriving active segment. Recent data estimates put the country’s population at...

Three (3) ways to move from Identity Crisis to accurate positioning

Many businesses struggle to get positioning right. They keep tweaking benefits promoted by the competition, tuning into the...

Four (4) Ways to Build Brand Strength in Nigeria’s Competitive Market

Walking through most of the aisles usually separating the long shelves in many of Nigeria’s popular shopping outlets...

2026: Four (4) Factors Shaping Consumer Demand Businesses Need to Focus On

If you are familiar with the local slang ‘Naija no dey carry last’, you should know a bit...
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COVID-19: Terawork Says Platform To Help Businesses Rebound

As the global economy grapples with the impacts of the lockdown, TERAWORK leading web-based platform for hiring independent skilled workers known as freelancers has...

Check if your career is being endangered by disruptive tech and machines

The global job landscape will be transformed by the fast adoption of tech and robots across the production and distribution value chain, according to...

Outsourcing, a strong post-pandemic survival strategy – Expert

As businesses grapple with the effect of the pandemic on both the productionprocesses and enterprise bottom-line, Dr. Greg Ezeilo, a consultant to the PublicAccounts...

Mckinsey says Companies must rethink how and where they connect with consumers

The COVID-19 pandemic has upturned almost all previous marketing logic. What works in the new normal isn’t necessarily what every business has been used...

Forbes: The Japanese software developer that wants to help monitor your wfh employees

Working from home during the coronavirus pandemic is spurring demand for the remote working tools sold by Optim Corp. Shares of the Tokyo-based company...

Union Bank launches Robotic and AI Challenge for students

PRESS RELEASE - The Next Robotics Legend is an initiative designed by Edu360, Union Bank’s education platform, in collaboration with Awarri, a pan-African...
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