Innovation

Growth in Consumer Testimonial Campaigns: Three (3) Ways to Flow with Trend

Consumers seem to be wary of being assaulted by ad claims that seem distant from reality. Brand messaging and smart graphic designs are being consciously screened for credibility. It...

Building brands beyond media influencers: Three (3) ways to build lasting connections, relationships

The urge to drive a brand or product through massive influencer spending continues to blind businesses to reality....

A Commitment to Excellence, Hard Work, Integrity, the Hallmark of Business – Bartholomew Egbochie

Bartholomew Egbochie is the CEO of ATCO Homes, a fast-rising Nigerian real estate company. Egbochie’s testimonials reveal exceptional...

The Science of Getting Rich – Wallace

To become rich, you have to make a conscious effort and follow certain natural laws. These are the...

The Financial Truths No One Tells You in Your First 2 Years of Entrepreneurship

By Hope Horner When I first started my business, I approached budgeting with the optimism of someone who hadn't...
spot_img

Global crises have a way of birthing innovation and new industries – Ratan Tata, 82 year-old, chairman Emeritus of Tata

The present hardship brought upon global businesses by the COVID-19 pandemic will birth new opportunities for smart entrepreneurs. Ratan Tata, the 82 year-old Chairman...

The consumers have already changed – Jeff Haden, author of ‘The Motivation Myth’

The impact of 'a dooms day' scare caused by the prolonged lockdown, an occurrence that is strange to most countries that haven't witnessed a...

Varsities pivoting towards tech, UNIOSUN holds Nigeria’s 1st online matriculation

As students shelter in place, to adhere to government guidelines for combating the COVID-19 spread, higher institutions are pivoting toward tech infrastructure to keep...

Three (3) strategies for businesses aiming to engage 21st century consumers

The majority of 21st century consumers fall between ages 20 and 35. A larger percentage of the population have spent at least 140,160 hours...

Extremely resilient businesses are built during economic crises – Jan Hammer, Index Ventures

Experts believe the virus outbreak will pave way for new brands of businesses and ideas that will stand the test of time. This insight...

The path to economy recovery in post lockdown Africa isn’t same old work pattern but deployment of technology – Chen Lei, Regional Chief, Huawei

Africa will have to adopt innovative, tech-driven models of doing business and running its society if it is to see a quick economic recovery...
spot_img