Innovation

Thinking of improving business cash flow situation? Three (3) pricing strategies for your consideration

Cash flow is the lifeline of business. It can be compared to the fuel that keeps an automobile engine running, the blood circulation that ensures the human physiological environment...

Six (6) Ways to Raise the Levels of Your Customer Attachment

Considering the scale of insights available to businesses, there are very few bad brands anymore. The competition these...

Building business Momentum: Three (3) ways to keep you going strong

When is the best time to prospect for new sales? A sales expert will tell you it is...

The Law of Productivity: Prioritise, Plan, Perform

A simple summary of all the scientific jargon behind Newton’s Law of Motion is that action generates momentum....

PROMOS: Three (3) Consumer Promos Driving Excitement in Q1

Marketers are hitting the dial already. Wise consumers are not hanging up the call. You know what the...
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Global crises have a way of birthing innovation and new industries – Ratan Tata, 82 year-old, chairman Emeritus of Tata

The present hardship brought upon global businesses by the COVID-19 pandemic will birth new opportunities for smart entrepreneurs. Ratan Tata, the 82 year-old Chairman...

The consumers have already changed – Jeff Haden, author of ‘The Motivation Myth’

The impact of 'a dooms day' scare caused by the prolonged lockdown, an occurrence that is strange to most countries that haven't witnessed a...

Varsities pivoting towards tech, UNIOSUN holds Nigeria’s 1st online matriculation

As students shelter in place, to adhere to government guidelines for combating the COVID-19 spread, higher institutions are pivoting toward tech infrastructure to keep...

Three (3) strategies for businesses aiming to engage 21st century consumers

The majority of 21st century consumers fall between ages 20 and 35. A larger percentage of the population have spent at least 140,160 hours...

Extremely resilient businesses are built during economic crises – Jan Hammer, Index Ventures

Experts believe the virus outbreak will pave way for new brands of businesses and ideas that will stand the test of time. This insight...

The path to economy recovery in post lockdown Africa isn’t same old work pattern but deployment of technology – Chen Lei, Regional Chief, Huawei

Africa will have to adopt innovative, tech-driven models of doing business and running its society if it is to see a quick economic recovery...
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