Innovation

Market Intelligence: Three (3) Keys for Effective Penetration in Nigeria

Nigeria has a large population and a thriving active segment. Recent data estimates put the country’s population at approximately 242 million, ranking it among the top 10 in the...

Three (3) ways to move from Identity Crisis to accurate positioning

Many businesses struggle to get positioning right. They keep tweaking benefits promoted by the competition, tuning into the...

Four (4) Ways to Build Brand Strength in Nigeria’s Competitive Market

Walking through most of the aisles usually separating the long shelves in many of Nigeria’s popular shopping outlets...

2026: Four (4) Factors Shaping Consumer Demand Businesses Need to Focus On

If you are familiar with the local slang ‘Naija no dey carry last’, you should know a bit...

Nigeria’s Current Economic Climate: Five (5) Steps to Achieve Sustainable Growth

If you have seen recent news publications about the economy, you should understand why it is important to...
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The path to economy recovery in post lockdown Africa isn’t same old work pattern but deployment of technology – Chen Lei, Regional Chief, Huawei

Africa will have to adopt innovative, tech-driven models of doing business and running its society if it is to see a quick economic recovery...

Manufacturers in Nigeria cry out for stimulus and moratorium

The quarterly confidence index published by the Manufacturers Association of Nigeria (MAN) revealed a slum in the sector. This is expected to form...

Enyata raising the next set of high profile software developers in Africa

Africa is primed for greater exploits in the field of software development. With a rising youth population, the continent looks set to max its...

Learning more about the ‘at-home’ consumer will boost your marketing – Gulin-Merle, VP, Ads Marketing, Google

Google has provided insights into what consumers prioritize amid the global lockdown. The search engine portal believes the insights can help businesses adapt their...

The future of work is ‘work-from-home’ – James Gorman, CEO, Morgan Stanley

Real estate agencies maybe the ones to lose out as COVID-19 fosters a new working model on the entire globe. Businesses are adjusting their...

Facebook extends video call services, features set to accommodate 50 people

Facebook Inc. has rolled out an extended live video-calling feature that could accommodate as many as 50 people and prevent uninvited guests from dropping...
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